Retail & distribution in China

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The cheese market in Shanghai: Cheese evolution | Daxue Consulting
11Feb

The cheese market in Shanghai: Cheese evolution | Daxue Consulting

Historical reasons explain the rejection of cheese by Chinese consumers Traditionally, dairy products were associated with the nomadic tribes who lived on the fringes of China and who were regarded as barbarians. So back then, eating cheese was associated with an unsavory lifestyle. Also, the majority of Chinese people avoided the consumption of dairy products, […]

Why we predict the children’s oral care market in China will boom | Daxue Consulting
16Jan

Why we predict the children’s oral care market in China will boom | Daxue Consulting

Children’s oral care is a niche market in China but has a pearly white future. Due to China’s second child policy, an increasing number of infants are born every year, leading to higher demand for infant care products. In addition, because of the progressed living standard and education level of the general Chinese population, parents […]

Underwear market in China: call to action for foreign brands
15Nov

Underwear market in China: call to action for foreign brands

In this episode, Matthieu David, who is a president and founder of Daxue Consulting, gives us a concentrated extract about the Chinese underwear market. The underwear market is growing at a stable pace in the Chinese market. During the past few years, the annual sales of underwear in China have exceeded 40 billion USD. What […]

Are unmanned stores the future of offline shopping in China?
10Aug

Are unmanned stores the future of offline shopping in China?

Unmanned retail is an emerging industry in China, which can be seen by the unmanned stores popping up in China’s malls and city centers. Both online and offline channels of China’s retail industry are currently under pressure. Online shopping had been rapidly developing since 2011, especially between 2014 and 2016 when the growth rate of […]

Suning Appliance Company Limited
19Mar

Suning Appliance Company Limited

Suning Appliance Company Limited is bar far one of the leaders in its sector Rapidly growing Chinese economy with spectacular yearly 9% growth rate gave rise to many retail shop chains, which emerged over the last decade. Nowadays, retail in China plays crucial role in economy with a lot of businesses being involved in commerce. […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504,768 Xietu Road, Xuhui District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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