Guide to China omni-channel marketing | Finding a path through China’s complex O2O ecosystem

China omni-channel marketing

In 2015, China omni-channel marketing and O2O became the key words of the retail industry. Brick-and-mortal retail companies opened up online channels, e-commerce companies have joined with brick-and-mortal retail companies to exploit the offline battlefield. This blending of online and offline, and omni-channel approach is also known as new retail in China. “In the next […]

KOC marketing in China often gets more bang for the buck than KOL marketing

KOC marketing in China

KOC marketing in China is gaining popularity due to the rise of big data platforms and new demands from young consumers. Chinese KOCs (Key Opinion Consumers), are regular consumers who love to share their true product reviews on popular social media. Although most KOCs don’t have a large fan base, they are the key for […]

How brands can reach Chinese male beauty consumers

Marketing to reach Chinese male beauty consumers

A few years ago, the perception of beauty market was that it was a market primarily, if not strictly, for women. However, in recent years, the tides in China’s beauty market have begun to turn. Chinese men have become more aware of their appearance and have an increased need for beauty products. While beauty brands […]

Chando: How this Chinese beauty brand continues to thrive in China’s rising beauty sector

Chando market strategy

Chando is a Chinese beauty brand founded in 2001 by the International Beauty Group Garan. Since then, it has been consistently considered as one of the top players in the domestic beauty market. During T-mall’s 2019 11/11 event, Chando was the top-performing domestic beauty brand with a 498 Million Yuan sales revenue. This is the fourth time Chando has […]

Comparing foreign vs. domestic brand approaches to cosmetics marketing in China

cosmetics marketing in China foreign vs domestic brands

Foreign cosmetics brands have historically taken a larger market share in China; in 2018 they took 70% of the cosmetics market. However in 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. In fact, when it comes to amount of attention received from cosmetics fans, seven of the ten top […]

KANS strategy to take the premium anti-aging Chinese skincare market

KANS Chinese brand in skincare market

KANS (Han Shu, 韩束) was founded in Shanghai, China in 2002 with the slogan “science realizes your beauty” as its core concept to create empirical and effective skincare products for Asian women. The brand accounts for 2.1% of brand shares in the  skin care market in China. As a representative of domestic skin care brands, […]

Marie Dalgar: a Chinese cosmetic brand gaining international momentum

Marie Dalgar: Chinese cosmetics brand

Masa Cui (崔晓红),  an engineer for a lighting factory in Foshan, Guangdong Province, grew tired of her boring working environment. So, she brought color to her work life by founding her makeup brand Marie Dalgar, which is now rising quickly to be one of the top domestic Chinese cosmetics brands. History of Marie Dalgar In […]

Skin and immunity concerns drive the Vitamin market in China

Vitamin and health supplements market in China

The size of the vitamin and health supplements market shows an upward trend. The most popular items of the vitamin market in China are  vitamins E, C and A. Although most Chinese brands are trusted in vitamins and health supplements market because of their long history, Australian Brands, like Swisse, are also very popular. COVID-19 […]

Traditional and modern Chinese superstitions: Ghosts, gods, fate, and wedding dates

Chinese superstitions

Chinese superstitious psychology has existed since ancient times. It originated from prehistoric religious ideas of primitive society. Through the development of Shang dynasty, Western Zhou dynasty, the Warrior Kingdom Period, Qin and Han dynasty and so on, it finally formed various forms of secular superstition in modern times and reformed under the influence of politics, […]