Chinese camping market: More expensive than hotels? No problem
Recreational camping is not a new concept to Chinese consumers, but about a decade ago it was more of a niche sport reserved for the hardcore outdoor enthusiasts, aka the “donkey friends” or “luyou” (驴友) in Chinese. But nowadays, the Chinese outdoor and camping market is both large and growing as it penetrates a wider […]
Pairing with Ctrip, Audi Presents an Exclusive Glamping Trip to ‘Mars’
On September 5th, Audi officially announced a collaborative project with Ctrip: A Trip to ‘Mars’ on China’s ‘Golden Week Holiday’. During the trip, participants will take an Audi Q7 SUV deep into the Tsaidam Basin (Qinghai Province), a region known as “the most Martian place on Earth” for its topography. There, they will live in […]
The Chinese cruise industry: Where gambling, family time and adventure come to meet
The global cruise industry is a growing market. Between 2009 and 2019, the global industry grew on average 5.28% per year. It hence increased its total passengers from 17.8 million in 2009 to 29.7 million in 2019. The Chinese cruise industry plays an important role on an international level, with Chinese consumers being the second […]
The Chinese airline industry prepares for take-off
The Chinese airline industry has shown impressive growth in recent years. The number of air passengers in China has increased from 229 million in 2009 to more than 659 million in 2019. China’s busiest three airports are located in Beijing, Shanghai and Guangzhou, those three airports are also ranked in the top 15 of the […]
The Chinese Daigou industry explained | The future of surrogate shopping in China
Daigou (代购) is a form of surrogate shopping in China as a means to receive cheaper luxury goods from duty free shops and foreign countries. Along with the growth in tourism, the luxury market, and increased disposable income, the Daigou market in China has developed rapidly in the past ten years. Until 2014, the market […]
Destination unknown: The newest addition to the blind box economy in China – Airplane tickets
In recent years, the blind box economy in China has benefited from the vigorous development of the two-dimensional culture, and its market scale has grown rapidly. Blind boxes are a product of popular consumer culture. Who are blind box consumers in China The MOB research institute estimates that blind box economy in China will reach […]
Chinese silver generation drives the tourism market
The silver generation in China includes people aged 60 and over. They are an important consumer group as China has gradually morphed into an aging society as a byproduct of the one-child policy. In recent years, with the improvement of the quality of life of middle-aged and elderly people, after retirement, the number of Chinese […]
China’s hotel market sees fast recovery from the epidemic and positive outlook for future development
With increasing domestic tourism and business travel, the hotel market in China is far from reaching its saturation point. These years, China’s hotel industry has experienced meteoric growth. In 2019, the market size of hotel industry sales revenue was 677 billion Yuan. The industry market concentration is still relatively high. Jinjiang Group, Huazhu Group, and […]
5 Chinese domestic tourism trends brands should know in 2021
The COVID-19 pandemic made 2020 a challenging year for many industries, particularly, tourism has become one of the most affected sectors. Outbound travel, which had grown fast among Chinese consumers, experienced the toughest winter yet, due to international airline control and cross-border travel restrictions. On the contrary, thanks to the effective response to the COVID-19 […]
Understanding China’s VAT tax incentive policies: Up-close on Hainan island
Since the beginning of 2020, in order to help retail, tourism, and education, the Chinese Ministry of Finance (MOF) and State Taxation Administration (STA) and the local government have announced tax reliefs and measures to support related enterprises and citizens. China’s VAT tax incentive policies are set in place to boost domestic tourism and spending. […]