The Chinese winter sports industry boom triggers rental equipment shortages

Chinese winter sports industry

The Chinese winter sports industry has transformed from a niche luxury pursuit to an accessible sport. Reflecting this shift, the winter sports market expanded from RMB 35.1 billion in 2016 to RMB 108.3 billion in 2024, more than tripling in size within less than a decade. The Chinese ski market has particularly shown strong momentum, […]

How the zoo and aquarium industry in China is overcoming monotony

zoo and aquarium industry in China

In the zoo and aquarium industry in China, many parks have been for failing to innovate, mainly relying on animals without offering new experiences to encourage repeat visits. However, those that have transformed into immersive and comprehensive spaces — incorporating hotels, restaurants and attractions — are successfully bringing more people. Download the winter sports market […]

Chinese ski market: From niche luxury sport to a mass, year-long sport

Chinese ski market

The Chinese ski market is expected to continue experience sustained growth driven by the 2022 Beijing Winter Olympics. The market size of the Chinese ski market reached approximately RMB 12 billion in 2023, double the RMB 6 billion amount in 2018, indicating a robust growth in the market. This is further supported by the government, […]

Is virtual tourism in China meant to replace traditional tourism?

Nowadays, virtual tourism is a growing trend in China. According to the 2018 China VR Consumer Survey report, the most interesting VR-related theme for Chinese consumers is “travel and adventure”. It can be seen that virtual tourism in China has a wide potential audience and great commercial value. Since the outbreak of COVID-19 in 2020, […]

The home-sharing market in China: What are the Chinese alternatives to Airbnb?

The home-sharing market in China is experiencing unprecedented growth. In addition to short term rental apartments, listings on major platforms also include B&B hotels, and vacation home rentals. After the Chinese government issued a directive encouraging new forms of commercial accommodation to meet the consumption needs of the general public in 2015, the industry experienced […]

Chinese camping market: More expensive than hotels? No problem

Chinese camping market

Recreational camping is not a new concept to Chinese consumers, but about a decade ago it was more of a niche sport reserved for the hardcore outdoor enthusiasts, aka the “donkey friends” or “luyou” (驴友) in Chinese. But nowadays, the Chinese outdoor and camping market is both large and growing as it penetrates a wider […]

Pairing with Ctrip, Audi Presents an Exclusive Glamping Trip to ‘Mars’

Ctrip and Audi project in China

On September 5th, Audi officially announced a collaborative project with Ctrip: A Trip to ‘Mars’ on China’s ‘Golden Week Holiday’. During the trip, participants will take an Audi Q7 SUV deep into the Tsaidam Basin (Qinghai Province), a region known as “the most Martian place on Earth” for its topography. There, they will live in […]

The Chinese cruise industry: Where gambling, family time and adventure come to meet

Chinese-cruise-industry

The global cruise industry is a growing market. Between 2009 and 2019, the global industry grew on average 5.28% per year. It hence increased its total passengers from 17.8 million in 2009 to 29.7 million in 2019. The Chinese cruise industry plays an important role on an international level, with Chinese consumers being the second […]

The Chinese airline industry prepares for take-off

Chinese airline industry

The Chinese airline industry has shown impressive growth in recent years. The number of air passengers in China has increased from 229 million in 2009 to more than 659 million in 2019. China’s busiest three airports are located in Beijing, Shanghai and Guangzhou, those three airports are also ranked in the top 15 of the […]