Elevating the ice and snow experience: the Chinese ski market in transformation
In the aftermath of the Beijing Winter Olympics coinciding with the challenges posed by the Covid-19 pandemic, the growth of the Chinese ski market experienced a temporary deceleration. However, the ski industry is now on an upward trajectory as brands strategically respond to the surging consumer demand, supported by a favorable government stance. New ski […]
Is virtual tourism in China meant to replace traditional tourism?
Nowadays, virtual tourism is a growing trend in China. According to the 2018 China VR Consumer Survey report, the most interesting VR-related theme for Chinese consumers is “travel and adventure”. It can be seen that virtual tourism in China has a wide potential audience and great commercial value. Since the outbreak of COVID-19 in 2020, […]
China’s hotel market: hitting a record high in construction rates as it rebounds from the pandemic
With increasing domestic tourism, business travel, and loosening Covid-19 restrictions, China’s hotel market remains far from its saturation point and is still primed for growth. Despite setbacks from the pandemic, China’s hotel market has experienced meteoric growth in recent years – its hotel construction pipeline has just hit record highs, with 3,711 new projects (8% […]
The home-sharing market in China: What are the Chinese alternatives to Airbnb?
The home-sharing market in China is experiencing unprecedented growth. In addition to short term rental apartments, listings on major platforms also include B&B hotels, and vacation home rentals. After the Chinese government issued a directive encouraging new forms of commercial accommodation to meet the consumption needs of the general public in 2015, the industry experienced […]
Chinese camping market: More expensive than hotels? No problem
Recreational camping is not a new concept to Chinese consumers, but about a decade ago it was more of a niche sport reserved for the hardcore outdoor enthusiasts, aka the “donkey friends” or “luyou” (驴友) in Chinese. But nowadays, the Chinese outdoor and camping market is both large and growing as it penetrates a wider […]
Pairing with Ctrip, Audi Presents an Exclusive Glamping Trip to ‘Mars’
On September 5th, Audi officially announced a collaborative project with Ctrip: A Trip to ‘Mars’ on China’s ‘Golden Week Holiday’. During the trip, participants will take an Audi Q7 SUV deep into the Tsaidam Basin (Qinghai Province), a region known as “the most Martian place on Earth” for its topography. There, they will live in […]
The Chinese cruise industry: Where gambling, family time and adventure come to meet
The global cruise industry is a growing market. Between 2009 and 2019, the global industry grew on average 5.28% per year. It hence increased its total passengers from 17.8 million in 2009 to 29.7 million in 2019. The Chinese cruise industry plays an important role on an international level, with Chinese consumers being the second […]
The Chinese airline industry prepares for take-off
The Chinese airline industry has shown impressive growth in recent years. The number of air passengers in China has increased from 229 million in 2009 to more than 659 million in 2019. China’s busiest three airports are located in Beijing, Shanghai and Guangzhou, those three airports are also ranked in the top 15 of the […]
Destination unknown: The newest addition to the blind box economy in China – Airplane tickets
In recent years, the blind box economy in China has benefited from the vigorous development of the two-dimensional culture, and its market scale has grown rapidly. Blind boxes are a product of popular consumer culture. Who are blind box consumers in China The MOB research institute estimates that blind box economy in China will reach […]
Chinese silver generation drives the tourism market
The silver generation in China includes people aged 60 and over. They are an important consumer group as China has gradually morphed into an aging society as a byproduct of the one-child policy. In recent years, with the improvement of the quality of life of middle-aged and elderly people, after retirement, the number of Chinese […]
5 Chinese domestic tourism trends brands should know in 2021
The COVID-19 pandemic made 2020 a challenging year for many industries, particularly, tourism has become one of the most affected sectors. Outbound travel, which had grown fast among Chinese consumers, experienced the toughest winter yet, due to international airline control and cross-border travel restrictions. On the contrary, thanks to the effective response to the COVID-19 […]
Understanding China’s VAT tax incentive policies: Up-close on Hainan island
Since the beginning of 2020, in order to help retail, tourism, and education, the Chinese Ministry of Finance (MOF) and State Taxation Administration (STA) and the local government have announced tax reliefs and measures to support related enterprises and citizens. China’s VAT tax incentive policies are set in place to boost domestic tourism and spending. […]