Chinese silver generation drives the tourism market

The silver generation in China includes people aged 60 and over. They are an important consumer group as China has gradually morphed into an aging society as a byproduct of the one-child policy. In recent years, with the improvement of the quality of life of middle-aged and elderly people, after retirement, the number of Chinese […]
5 Chinese domestic tourism trends brands should know in 2021

The COVID-19 pandemic made 2020 a challenging year for many industries, particularly, tourism has become one of the most affected sectors. Outbound travel, which had grown fast among Chinese consumers, experienced the toughest winter yet, due to international airline control and cross-border travel restrictions. On the contrary, thanks to the effective response to the COVID-19 […]
Understanding China’s VAT tax incentive policies: Up-close on Hainan island

Since the beginning of 2020, in order to help retail, tourism, and education, the Chinese Ministry of Finance (MOF) and State Taxation Administration (STA) and the local government have announced tax reliefs and measures to support related enterprises and citizens. China’s VAT tax incentive policies are set in place to boost domestic tourism and spending. […]
China’s golden week 2020 reveals new economic trends

According to the Chinese Ministry of Commerce, during China’s golden week, which this year was a combined National Day and Mid-Autumn Festival, the retail and restaurant industry reached 1.6 trillion RMB in sales. Compared to the last year’s golden week, the average daily sales grew 4.9%, despite the global impact of COVID-19. Since the COVID-19 […]
Marseille and China: A cross-sea bridge connecting France to the middle kingdom

Marseille, France’s second largest city is located in southeastern France. Facing the Mediterranean, the exotic atmosphere and bustling economy makes the city a paradise for Chinese tourists and investors. China’s robust economic advancements make traveling to France available for the middle class. The number of Chinese people who traveled to France in 2018 reached a […]
China Paradigm transcript #95: How one company leverages delays of Chinese outbound travel to Europe

Chinese outbound travel to Europe Find here the China paradigm episode 95. In this interview, Sophie Sun, Founder and CEO at TravelRight tells how her company targets Chinese outbound travel to Europe and delayed flights of Chinese passengers with a unique business model. Full transcript below: Hello everyone. This is China Paradigm, where we, Daxue […]
Chinese duty-free consumption: China as the World’s Largest Outbound Travel Market

Rising outbound tourism drives Chinese duty-free consumption China is the world’s largest outbound travel market in both the number of tourists and spending. Drivers of China’s rising outbound travel market include rising incomes, relaxed travel visas, increased global awareness, easier access to travel information online, and more international airlines. Outbound travel is, of course, the […]
China Paradigm 95: Navigating the travel industry in the time of the Coronavirus

The travel industry in the time of the Coronavirus Matthieu David interviews Sophie Sun, a founder at TravelRight. If you’re a traveler and flying to your destinations is your choice of transportation then you’ve definitely dealt with flight delays before. For people flying from China the answer to their flight delay related issues seems to […]
Daxue Talks transcript #41: Medical tourism in China as a booming business

In this episode of Daxue Talks Olivier Verot, a digital marketing specialist, talks about medical tourism in China as a booming business. Full transcript below: How can you promote medical tourism online in China? It is a very good question. Online, it is extremely effective for medical tourism. I just explain what medical tourism is. […]
Daxue Talks transcript #31: Attract Chinese tourists in your local shop overseas

Find here Daxue Talks episode 31. Olivier Verot gives insighs on Ctrip new feature in China. How to leverage these “points of interests” to attract Chinese tourists in your particular local shop or restaurant? Listen to this very short episode of our China marketing podcast to find out more. Full transcript below: Interviewer: What is […]
The travel insurance market in China: Strong demands from the growing tourism industry

As a key part of the non-life insurance market, China is one of the largest tourism markets for both domestic and overseas tourists. In 2018, Chinese tourists made about 150 million trips overseas, and there were 55 billion trips within China. The drivers of the travel insurance market in China include higher disposable incomes, simplified […]
Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting

Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]