The colorful marketing potential concealed in China’s anime, comics, and games (ACG) market
The Anime, Comics and Games (ACG) market in China attracts a great number of enthusiasts, especially among the youth. According to iiMedia, in 2019 there were about 332 million ACG fans in China, and the number is expected to exceed 400 million by the end of 2021. Cartoons and anime series represent the most successful category […]
China’s consumer generated video economy: Outsourcing marketing to your own users
China’s consumer generated video (CGV) economy refers to economic activities- such as brand sales- fuelled by videos created by Chinese consumers. These videos can be in recorded form, or livestreams. According to McKinsey research, 11% of Chinese consumers’ time on social media is spent watching, sharing, and creating short videos. In 2018, the Chinese short […]