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Is pricing strategy a key to the success of your product in the Chinese market?
13Dec

Is pricing strategy a key to the success of your product in the Chinese market?

Daxue Consulting CEO, Matthieu David gives insight on the methodologies used to decide a pricing strategy in China. As an example, methodologies include a comprehensive price audit of the product categories, both through store checks and online marketplace and e-commerce scrapping. Benchmarking metrics of key market players, along with brands from different sectors but offering […]

[Podcast] How to start a successful apparel brand in China with Vivian Chang
19Apr

[Podcast] How to start a successful apparel brand in China with Vivian Chang

Smart market insights put the ‘cash’ in cashmere on the Mainland                In this week’s episode of China Paradigm, Daxue Consulting CEO Matthieu David interviews Vivian Chang, founder of apparel brand Crush Collection, to learn first-hand what it takes to build a successful apparel brand in China. Mrs Chang […]

[Podcast] How to set up and run an accounting firm in China with Stephane Grand
25Jan

[Podcast] How to set up and run an accounting firm in China with Stephane Grand

In this episode of China paradigm, Matthieu David interviews Stephan Grand, Founder & CEO at S.J Grand financial and tax advisory (sjgrand.cn) since 2002. From Taipei, where he is opening a new office, our guest tells us how he started his business in a very regulated industry and what can be done to help clients […]

[Podcast] China paradigm #3: How to build and run a SaaS product in China with Thomas Morisset
25Jan

[Podcast] China paradigm #3: How to build and run a SaaS product in China with Thomas Morisset

In this episode of China paradigm, Matthieu David interviews Thomas Morisset, CEO of madeforgoods. Through the story of madeforgoods, we explore how to build and run SaaS product in China. Thomas Morisset explains how he found his co-founders, his business model and how to enter the WeChat ecosystem. China paradigm is a podcast is sponsored […]

[Podcast] China paradigm #2: How to reach 6 million USD sales without initial investment with J.X. Paulin
25Jan

[Podcast] China paradigm #2: How to reach 6 million USD sales without initial investment with J.X. Paulin

In this episode of China paradigm, Matthieu David interviews J.X. Paulin, Founding partner & Managing director at DBX International. In China since 1994, and specialized in real estate business, he explains to us what it means being a foreigner and doing business in the country. During the interview, you will learn how DBX reached 6 million […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Ever access trading owns 博圣轩投资顾问有限公司上海分公司

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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504,768 Xietu Road, Xuhui District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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