Focus on Bugatti and Luxury Cars in China
To see more about luxury cars in China
The Bugatti Company, and most particularly, the company’s founder Ettore Bugatti are venerable fixtures in the world of automobile engineering. From the very beginning, Bugatti’s unique constructions and high aesthetic standards have lead the brand to be recognized as one of the most prestigious luxury brand, even beyond automotive market borders, of the world. The brand has been recently launched in China. Focus on its development after few years.
Focus on the Development and Market Condition of Bugatti in China
Bugatti officially started its selling in China at the car exhibition in Beijing, 2008. After the exhibition, it has released its first EB16.4 in China. The first purchased Bugatti car was owned by Mr. Cai from Xiamen, which led to great sensation at that time. This first car has been used only as collection, kept in the museum of Mr. Cai’s firm. Currently there are very few Bugatti cars in China. Most of them worth 25 to 38 million yuan, which are truly luxury cars. Bugatti has set its world’s first and only museum in China, which has never been done since Bugatti only sells custom made cars. Recent focus groups in China has shown that this is maybe because the giant consuming potential of Chinese luxury car market, which contains many billionaires who chase great quality and high price.
Bugatti’s Main Competitors in China: Rolls-Royce, Automobili Lamborghini, Bentley
Bugatti faces greatest threat from other world-renowned manufacturers of cars and SUVs, especially Rolls-Royce, Automobili Lamborghini and Bentley, which also own great popularity and reputation all over the world. Bugatti is now world famous and has its own market share in China high-end car consumers, but its competitors are also vey powerful and it seems that Bugatti is still striving hard to rival all these competitors.
Rolls-Royce is one of the most well-known brands in the world. Its name is one of its most valuable assets. It helps to open doors, it attracts talented people, it differentiates the brand and it is a reassurance of trust in its technical capability. Today, the brand means more than engineering excellence. It is a standard of quality across all its activities. The brand guides its actions and behaviors and the way it presents itself to the world as a leading-edge, international power-systems business.
Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northeastern Italy. It manufactures some of the world’s most sought-after super sports cars. With the recent presentation of the best-in-class Aventador LP 700-4 at the Geneva Auto Show, Lamborghini has marked another milestone in the history of luxury super sports cars. With more than 120 dealerships worldwide, Automobili Lamborghini is building on a succession of dynamic and elegant super sports cars.
Bentley motors was founded by W.O. Bentley in 1919 when the first Bentley engine burst into life at new street mews, London. Then W.O’s company went from strength to strength through the 1920s, with an evolving series of acclaimed motor cars and a parade of racing triumphs to prove their outstanding performance. Located in Crewe, England since 1946 and owned since 1998 by Volkswagen AG, Bentley Motors is dedicated to making responsive and powerful Grand Tourers with the stamina to cross continents at pace, and drive in refined comfort and style.
Amy Wang, about Branding in China
Source : Forbes
