Harry Winston, as one of the world’s most famous jewelry manufacturers in the jewelry industry, created significant world record and glorious history. As “The King of Diamonds”, Harry Winston in the world’s taken the leading position of top jewelry industry for more than a century, received vigorously sought by celebrity stars, and even with the royal family and nobles in its fan club. The Harry Winston enterd mainland China, and established its first new concept store inBeijing.
The opening of the Harry Winston Shanghai Xintiandi flagship museum, located in the heart of Xintiandi with an area of 5800 square feet (540 square meters), was the largest store of brand. The store was presented, by the famous New York designer William Sofield, combining the classic design of the brand with the traditional Chinese architectural style for the first time. In the two-floor space, the Harry Winston masterpieces are divided into orderly in different regions, showing the top jewelry series, wedding ring series and senior watch series.
It is also indicated by a recent China market report that Harry Winston is also going to set up three new stores in China, trying to fully occupy its targeted consumers in the Chinese market.
Harry Winston’s China Strategy to Main Competitors: Tiffany&CO, ENZO, De Beers
Harry Winston faces biggest challenge directly from other famous luxury brands in the U.S., especially from Tiffany&CO, ENZO and De Beers, those who are also popular jewelry brands in the U.S. Harry Winston has made its China strategy to take up more of the booming China market than its rivals.
TIFFANY & CO. was founded by Charles Tiffany at the intersection of Fifth Avenue and 57th Street in New Yorkin 1837. Since its inception, Tiffany has been seeking to design rich stunning beauty of the original works. Tiffany Jewelry is able to convey the voices of lovers. Its original silverware, stationeries and tableware are also fascinated. Classic design makes each piece of Tiffany to pass down from generation to generation, with eternal charm.
ENZO is a retail brand of the internationally renowned jewelry listed group LORENZO GROUP (NASDAQ: JADE). ENZO is also a legend brand enjoying rapid rise in recent years in the jewelry retail market inAsia. Just a few years, it has owned over hundreds of wholly-owned jewelry store in China, becoming a synonymous of colored gemstones, as well as one if the first choice brands for jewelry lovers.
De Beers, established in 1888, is the world’s leading diamond company with unrivalled expertise in the exploration, mining and marketing of diamonds. Together with our joint venture partners, De Beers employs approximately 16,000 people in operations around the world.
Picture source: baidu