Coach in China: A fast-growing affordable luxury brand

Coach in China

Coach’s history dates back to 1941. It started as a family-run workshop in New York City with a simple goal—to make beautiful, functional items in modern shapes from the finest leathers. In 1979, Lew Frankfort joined the company and came up with the concept of an “affordable luxury brand.” In the late 1980s, Coach began […]

The pinnacle of the Chinese luxury watch market: Rolex in China | Daxue Consulting

Rolex in China

There is a saying in China: 穷人玩车,富人玩表, “The poor play with luxury cars, while the rich play with luxury watches”. As the Chinese earnings are increasing, their demand for luxury products is also increasing. In 2017, Swiss watch exports saw their strongest growth in more than five years according to a report by the Federation of the […]

Increasing Spending in Affordable Luxury in China

The demands for luxury brand products are always high in China in comparison to most western countries. It is not uncommon for Chinese white-collars to save up to buy high-end, luxury goods. In recent years, a market for more affordable luxury goods (平价奢侈品) emerges in China and is gaining popularity among the Chinese consumers. A […]

Weibo can still be useful for Fashion and Luxury Brands in China

Post on Sina Weibo

Recently, China’s biggest microblogging platform, Sina Weibo, is facing the challenging competition for popularity and engagement against WeChat. Many marketers are saying that it is no longer necessary to give a strong focus on a brand’s Weibo campaign, however this is a completely wrong perception, since Weibo still has an important and high influence over […]

China Market Report on Harry Winston, Luxury in China

Harry Winston, as one of the world’s most famous jewelry manufacturers in the jewelry industry, created significant world record and glorious history. As “The King of Diamonds”, Harry Winston in the world’s taken the leading position of top jewelry industry for more than a century, received vigorously sought by celebrity stars, and even with the […]

China market research: Asprey, British Royal Warrant of Luxury

Asprey, a distinguished brand from London, is still the most prestigious British luxury brand after over 200 years since its inception in 1781. Asprey is a symbol of exquisite fashion taste, superb craftsmanship and excellent quality, exhibiting a modern elegant British style. Asprey is known throughout the world for its precious jewelry, watches, leather bags, […]

China Focus on BVLGARI, Jewelry from France

BVLGARI, the world’s top jewelry brand from Italy, reflects strong classical style of Greece and Italy, with particular emphasis on the importance of colored gemstones in jewelry. BLVGARI considers that “color” is the essence of its design, which is an idea that can be traced back to the literary renaissance, when the jewelry stresses “free […]

Market research: Diamanta in China

Diamanta is a brand from Paris that sells luxury products including rings, pendants, earrings, bracelets and diamands. Its products cover a wide range of consumer needs, with prices from hundreds of euros to thousands of euros. It is still in its developing period, but it is still working to become an established name in the […]

Market report: Pierre Cardin in China

Market report: Pierre Cardin in China More about Fashion market in China Pierre Cardin: the first international brand to enter China The relationship between Pierre Cardin and China dates back to 1978. He was the first famous European fashion designer to ever come to China. At that time, China had not yet emerged from the Cultural […]