Search
Close this search box.
live-streaming in China

China Paradigm 110: How to score a 1.5 million RMB sales day through live-streaming twice

Live-streaming in China

Matthieu David interviews Josh Gardner, CEO at Kung Fu Data. The e-commerce sector has never been more relevant and richer in China than the present and Kung Fu Data is a big reason why businesses succeed in this field. Gathering the right data combined with having the right business relationships and taking advantage of present opportunities has made Kung Fu Data a force to be reckoned with in the e-commerce business. Find out why in this new China Paradigm podcast.

  • 0:15 Guest introduction and Kung Fu Data’s history
  • 6:48 Current company size and workflow – pre and post COVID-19
  • 17:13 The quality of the shopping experience – is it changing?
  • 19:55 Calculation of conversion rates during a live stream – the new way of shopping
  • 25:23 What other changes might occur as a result of the coronavirus outbreak?
  • 28:50 Owning the marketing strategy – shopping platforms are integrating with social media platforms in China
  • 31:51 Learning about e-commerce – how did Kung Fu Data come to be?
  • 39:41 Rigging the Game – building strong professional relationships makes long term sense
  • 47:46 How does Kung Fu Data gain it’s clients’ trust?
  • 53:39 Valuable Intel – sacrificing a year to learn the market
  • 58:57 Kung Fu Data strategies for optimizing e-commerce marketing
  • 1:06:49 The smallest details matter – a Kung Fu Data approach to e-commerce today
  • 1:13:48 What books about China has inspired Josh Gardner the most in his entrepreneurial journey?
  • 1:23:47 What surprising success or failure has Josh Gardner witnessed in terms of business in China?

🖱️ China Paradigm website

One relevant episode


We believe, that China, with 20% of world population and as the second world economy, is impacting every single business, small to big. That is why it is a new paradigm. How does China impact your business is the ultimate question we will answer through those podcasts.

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.


Related articles

Search