China’s B2B food scene

China Paradigm 117: Finding your sweet spot in China’s B2B food scene

Matthieu David interviews Founder at Maik’s Gourmet & passionate chef and F&B consultant. The Food and Beverage industry is a very competitive one in China and that’s why having a strong backend and a quality frontend are the factors that will make business in China’s B2B food scene succeed. Maik’s Gourmet provides F&B businesses with DIY foreign food deliverables that are fresh, health risk certified and in demand. But how hard is it to be able to deliver fresh food on a daily basis? How does Maik manage different inventory demands and how has the coronavirus impacted the way consumers approach buying food from F&B businesses now? Find out the answers to these questions and more in this new China Paradigm interview.

  • 0:00 Guest introduction
  • 1:49 What is Maik Juengst’s perspective on how the coronavirus outbreak impacted businesses?
  • 4:52 Are restaurants less affected by the outbreak than hotels?
  • 8:39 Maik’s Gourmet – a company introduction
  • 15:49 What does Maik’s Gourmet bring to the table in their partnership with Haidilao?
  • 17:26 How much territory can Maik’s Gourmet cover in China?
  • 19:37 What type of clients would benefit from Maik Juengst’s F&B consultancy services?
  • 23:19 How does Maik’s Gourmet tackle the issue of inventory for their clients?
  • 26:41 How hard is it to ensure the quality and safety of the delivered products?
  • 30:58 How has the coronavirus outbreak changed the way consumers judge how they buy their food?
  • 33:10 Was the WeChat platform created during the outbreak for B2B clients or for the end client also?
  • 35:12 Why does focusing on B2C is not a priority right now?
  • 37:45 How is foreign food perceived on the Chinese market?
  • 39:43 Why isn’t there a foreign food chain in China?
  • 41:46 What unexpected success or failure has Maik Juengst witnessed in China?
  • 44:47 Why has Maik Juengst decide to locate his business in Shenzen?
  • 49:18 Outro

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China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.