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B2B marketing in China: The Chinese business culture embrace online strategies for procurement

B2B Marketing in China

The extensive and lucrative Chinese market presents B2B companies with an abundance of opportunities. According to the Analysis of B2B e-commerce industry in China by the Chinese market research company Gonyn, China’s B2B e-commerce transaction scale reached 29.95 trillion RMB in 2021, with a year-on-year growth of 11.34%. In 2022, China’s B2B e-commerce transaction scale […]

China Paradigm 117: Finding your sweet spot in China’s B2B food scene

China’s B2B food scene

Matthieu David interviews Founder at Maik’s Gourmet & passionate chef and F&B consultant. The Food and Beverage industry is a very competitive one in China and that’s why having a strong backend and a quality frontend are the factors that will make business in China’s B2B food scene succeed. Maik’s Gourmet provides F&B businesses with […]

China Paradigm transcript #100: Behind the scenes of a B2B sales network in China

sales network in China

Find here the full transcript of China paradigm episode 100. Learn more about Liang Sun’s story in China as the founder of Generate, a B2B sales network in China, and his experience managing a sales consultancy. Find all the details and additional links below. Full transcript below: Welcome to China Paradigm, a show powered by […]

China Paradigm 102: Learn from a B2B sales expert in China

B2B sales expert in China

Learn more about B2B sales in China Matthieu David interviews Yoann DELWARDE, CEO & co-founder at Infinity Growth. If your company is struggling with Sales, do not fire your sales team. It’s probably way more efficient to hire a Sales coach. Infinity Growth can be helpful when it comes to teaching Sales tactics and knowledge […]

Daxue Talks 42: Understand business-to-business e-marketing in China

B2B marketing

In this episode, Olivier Verot, a digital marketing specialist, who will tell you more about China’s B2B online marketing and help to understand business-to-business e-marketing in China. Olivier Verot discusses the sectors that are more suitable for B2B online sales, he compares B2B e-marketing in China and in the West and also brings up the […]

Podcast transcript #68: All the things you need to know for running B2B business on WeChat

B2B business on WeChat

Find here the China Paradigm 68 and find more about developing B2B business on WeChat, it includes the techniques in building WeChat official account, how to attract potential customers interested in using WeChat to buy things, and what functions of WeChat do China’s semiconductor companies take into account when doing marketing on it. Full transcript […]

China Paradigm 51: China’s B2B Tech Industry from a PR Perspective

China's B2B Tech Industry

Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about China’s B2B Tech Industry. In this episode of China Pardigm, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology. 2:37 The story of the Influence Matters 6:32 The size of the Influence […]