B2B marketing

Daxue Talks 42: Understand business-to-business e-marketing in China

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In this episode, Olivier Verot, a digital marketing specialist, who will tell you more about China’s B2B online marketing and help to understand business-to-business e-marketing in China. Olivier Verot discusses the sectors that are more suitable for B2B online sales, he compares B2B e-marketing in China and in the West and also brings up the topic of retargeting campaigns for B2B businesses.

  • 0:21 What are the differences between West and China when it comes to B2B e-marketing?
  • 1:49 Which B2B sectors are more suitable for online sales?
  • 4:17 When doing B2B business, when does it make sense to open WeChat or Tmall stores?
  • 5:49 How do you conduct a powerful retargeting campaign for B2B businesses?


Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.

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