Daxue Talks 89: Online strategies for fashion brands in the Chinese market


In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]

China Paradigm 100: Building a B2B sales network all over China

sales increase in china

B2B sales network China Matthieu David interviews Liang Sun, CEO at Generate and Board Member at Benelux Chamber in Shanghai. Selling anything on the Chinese market as a foreigner isn’t an easy endeavor since the language and cultural barriers make it difficult to understand how your product fits on that market. Luckily for European companies, […]

Daxue Talks 42: Understand business-to-business e-marketing in China

B2B marketing

In this episode, Olivier Verot, a digital marketing specialist, who will tell you more about China’s B2B online marketing and help to understand business-to-business e-marketing in China. Olivier Verot discusses the sectors that are more suitable for B2B online sales, he compares B2B e-marketing in China and in the West and also brings up the […]

Podcast transcript #47: The ultimate guide for selling online in China

selling online in China

Find here the full China paradigm episode 47. Learn more about  Igor Temirov’s story selling online in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting Group, a strategic market research company, and this China marketing podcast, China […]

Top 6 China e-commerce trends to watch out for in 2019 | Daxue Consulting

e-commerce trends China

China e-commerce Trends It is no surprise that China is the most dynamic e-commerce market in the world today. The growth in the number of online shoppers—and the sums of money consumers are spending via digital channels—is astounding. Organizations from diverse areas are racing to shift their business online or improve their existing online platforms […]

[Podcast] China Paradigm 47: How to improve your distribution strategy in China

distribution strategy China

Igor Temirov, the Strategy Development Manager of SPLAT Asia, shares his insights into how he organized the distribution strategy in China of Russian dental care products. In this episode of China Paradigm lead by Matthieu David, we learned how Temirov’s team localized in China, how they balance online and offline sales in China, and how […]

Flash sales in China: An Impulse Driven Shopping Experience

“Flash sale is a discount or promotion offered by an e-commerce business model which offers a single product for sale for a short period of time” (Dragan, 2013). This method provides consumers the opportunity to get a higher or more significant discounts for goods, as companies would like to maintain their optimum inventory level. Flash […]