Daxue Talks Transcript #118: Integrating the useful and relevant consumer data on WeChat mini-programs into your brand’s sales and marketing strategy

consumer data on WeChat mini-programs

Watch & listen to this episode to explore how to integrate the useful and relevant consumer data on WeChat mini-programs into your brand’s sales and marketing strategy: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot […]

Daxue Talks Transcript #117: Start selling products through WeChat mini-programs for your brand

selling products through WeChat mini-programs

Watch & listen to this episode to explore how to sell products through WeChat mini-programs: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. How much more effort does it take to create […]

Daxue Talks Transcript #114: What are some of the advantages of WeChat mini-programs for brands?

advantages of WeChat mini-programs for brands

Watch & listen to this episode to explore the advantages of WeChat mini-programs for brands: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. What are some key differences between WeChat mini-programs […]

Daxue Talks Transcript #113: The benefits of WeChat mini-programs for brands

benefits of WeChat mini-programs for brands

Watch & listen to this episode to explore the benefits of WeChat mini-programs for brands: ▶ Youtube ▶ Soundcloud ▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. Why should […]

China Paradigm 119: Building a leading marketing automation software in WeChat’s ecosystem

marketing automation software

Matthieu David interviews Kai Hong, Chairman and Partner at JINGdigital. Customer Relationship Management is part of the day-to-day life of any company that needs to understand its customers better and in turn offer better services or products. JINGdigital is using is a marketing automation software and has been successfully serving 100+ global Fortune 1000 companies […]

WeChat mini-programs 2020: What your brand should know about this daily-life essential

WeChat Mini-programs 2020 report by daxue consulting

WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for […]

Daxue Talks transcript #82: Can you access LinkedIn behind the firewall in China?

Linkedin features in China

Linkedin features in China Find here Daxue Talks 82. In this China business vlog, Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) provide their insights on censorship in China and how top HR and headhunters utilize LinkedIn, one of the very few western social network platforms accessible in the local market. Full transcript […]

Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app

brand native app in China

0:54: What features and functions can be developed through mini-programs? Can we develop a chatbot, a mini-game, a payment system, a shop, a face recognition, or CR? Also, what can and cannot be implemented through a mini-program? 3:02: What features are usable with a native app that you cannot find in a mini-program? 5:36: What […]