Posts Tagged "Wechat"

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China Paradigm 119: Building a leading marketing automation software in WeChat’s ecosystem
23Sep

China Paradigm 119: Building a leading marketing automation software in WeChat’s ecosystem

Matthieu David interviews Kai Hong, Chairman and Partner at JINGdigital. Customer Relationship Management is part of the day-to-day life of any company that needs to understand its customers better and in turn offer better services or products. JINGdigital is using is a marketing automation software and has been successfully serving 100+ global Fortune 1000 companies […]

WeChat mini-programs 2020: What your brand should know about this daily-life essential
23Sep

WeChat mini-programs 2020: What your brand should know about this daily-life essential

WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for […]

Daxue Talks transcript #82: Can you access LinkedIn behind the firewall in China?
14Sep

Daxue Talks transcript #82: Can you access LinkedIn behind the firewall in China?

Linkedin features in China Find here Daxue Talks 82. In this China business vlog, Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) provide their insights on censorship in China and how top HR and headhunters utilize LinkedIn, one of the very few western social network platforms accessible in the local market. Full transcript […]

Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app
15Jul

Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app

WeChat mini-programs In this China business vlog, we ask Aurelien Rigart, an expert in helping brands with digital transformation initiatives, about WeChat mini-programs and how it distinguishes from the isolated, native app. He also touches upon how AI, live streaming, and 5G in the future play a role when it comes to user experience. Jump […]

Daxue Talks transcript #71: How are chatbots used in mini-programs in China?
15Jul

Daxue Talks transcript #71: How are chatbots used in mini-programs in China?

Find here Daxue Talks episode 71. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses the usage of chatbots for mini-programs and the mistake that companies do when developing a website in China. Full transcript below: Hello everyone, I’m Aurelien Rigart I’m the co-founder and Vice President of IT Consultis, I’m […]

Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China
15Jul

Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China

Find here Daxue Talks episode 70. In this interview, Aurelien Rigart shares his expertise on the coding of mini-programs in China and tells us more about the key components of private traffic in China. Full transcript below: Hello everyone, I’m Aurelien Rigart I’m the co-founder and Vice President of IT Consultis, I’m from France. I’ve been in […]

Daxue Talks 70: Private traffic in China: how is it set up?
15Jul

Daxue Talks 70: Private traffic in China: how is it set up?

Our guest Aurelien Rigart, Vice President and partner at IT Consultis, shares his expertise on the building blocks of private traffic in China. He covers how this marketing strategy affects retail, building a WeChat ecosystem, and incorporating KOL. Jump to questions: 0:56: What are the different components of private traffic? What is used to create […]

Daxue Talks transcript #42: Mastering B2B online marketing in China
18Mar

Daxue Talks transcript #42: Mastering B2B online marketing in China

In this episode of Daxue Talks Olivier Verot, a digital marketing specialist, talks about mastering B2B online marketing in China. Full transcript below: What are the differences between the West and China when it comes to B2B e-marketing?  The main difference for me is the concept of e-reputation. In the West, you look for information, find a […]

Daxue Talks 42: Understand business-to-business e-marketing in China
18Mar

Daxue Talks 42: Understand business-to-business e-marketing in China

In this episode, Olivier Verot, a digital marketing specialist, who will tell you more about China’s B2B online marketing and help to understand business-to-business e-marketing in China. Olivier Verot discusses the sectors that are more suitable for B2B online sales, he compares B2B e-marketing in China and in the West and also brings up the […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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