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China’s eyewear market soars post-pandemic

eyewear market in china

Over the years, the eyewear market in China has witnessed remarkable growth and this trend is set to continue post-pandemic, fueled by factors such as increasing disposable income, changing fashion trends, and rising awareness about eye health. Chinese consumers have developed a strong appreciation for both style and functionality when it comes to eyewear, creating […]

Health supplements and vitamins in China: a promising market dominated by foreign brands


The health supplement and vitamin market in China has been growing rapidly in recent years. From 2019 to 2022, this market witnessed an impressive 45% increase in revenue in China, with sales reaching US$4.7 million in 2022, which surpasses every other country. The function consumers are seeking the most is immunity-boosting and among vitamins, the […]

Government policies are reshaping the landscape of China’s Medical Technology Industry

The medical technology industry, commonly known as the MedTech industry, is an essential component of the healthcare industry. Such segment includes all those that create, produce, and market innovative medical equipment and health information systems that allow simpler prevention, earlier disease detection, less invasive procedures, and more potent therapies. The global revenue of the medical […]

How the Zero-COVID lockdown impacted the Chinese economy

The COVID-19 pandemic has caused not only a public health crisis, but also an economic crisis across the globe. According to the International Monetary Fund, the median global GDP dropped by 12% from 2019 to 2020. When Omicron became the dominant variant, most countries started loosening their restrictions as the new variant is less deadly, […]

The Zero-COVID lockdown’s long-term impact on Chinese consumption


The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. Indeed, the pandemic accelerated health awareness in China: fitness and weight have become some of the hottest topics on social media platforms like Weibo, Douyin, Xiaohongshu, and WeChat, […]

The adult toys market in China: untapped economic potential

adult toys market in China

Over the past 20 years, China has become more and more open. Sex is still a sensitive subject but consumer attitudes and the policies of the Chinese government are more flexible. The adult toys market in China is unfolding and is largely untapped.  Download our report on China’s adult toys market E-commerce, brand image, strong consumer […]

The Silver Economy in China: Consumption trends of China’s aging population

pensions in china

What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market”  but also functions as an “economy”. Senior citizens in China […]