Close this search box.

Chinese social media platforms: everything you need to know

Compared to the western part of the world, the situation of social media in China is very different. Creators and platforms must face more challenging legal environment. Apps such as Facebook or Twitter are inaccessible. Nonetheless, Chinese social media platforms managed to attract a pool of users which in June 2022 reached up to 1.05 billion […]

Douyin marketing: the gateway for reaching over 680 million users


China’s short video industry has become a battleground for some of the country’s biggest tech giants, including Tencent, Baidu, and Kuaishou. Among them, ByteDance’s application, Douyin (抖音), emerged as a key player. The company launched Douyin (known as TikTok outside China) in September 2016, and in just six years, the platform has attracted an astonishing […]

“Are you an old spirit (精神老年人)”: Trending hashtag on Chinese social media

Although having a busy schedule is often perceived as being successful or at least competitive in the workplace, some young people are turning their backs on the hustle culture. On Chinese social media, Douban (豆瓣), there is a group of users who call themselves “old spirits (精神老年人)”, which refers to young people whose lifestyle, daily […]

How to do content marketing in China: a guide through Chinese internet platforms

content marketing in china

For most companies, content marketing in China is a matter of survival. In the saturated Chinese market, only by attracting consumers’ attention with eye-catching advertisements is it possible to register positive income in the company. Developing a successful content marketing strategy calls into question the types of content brands should focus on producing. Various options […]

Hupu: More than just a sports forum

Hupu (虎扑) is a popular sports forum in China that keeps attracting more users. It started as a website covering basketball news, has since expanded to become a broader sports forum and later a sports news website. The platform offers its audience access to event news, live broadcasts, videos, and other data, both connected to […]

Leveraging WeChat mini programs for enhanced brand engagement and independence

WeChat Mini Programs are lightweight applications that exist within the WeChat platform. Unlike traditional apps, users don’t need to download them separately. They are cost-effective, developed with HTML, JavaScript, and CSS, and designed to provide a simple, enjoyable user experience. Understanding WeChat mini programs WeChat MPs eliminate the need for separate app downloads, work wherever […]

Content is king in South Korea’s influencer marketing

Influencer marketing in South Korea

Influencer marketing refers to the collaboration of influencers to market branded products and services. Interacting with people and buying items online has long become the new normal, contributing to the growth of influencer marketing worldwide. The estimated global market size of influencer marketing was USD 16.4 billion in 2022, twice the size it was in […]

How to succeed on Little Red Book in China (Xiaohongshu)

Little Red Book app

Nowadays, internet platforms are becoming more important for young people to consume. Social platforms like Little Red Book have shortened the distance between brands and consumers. Qu Fang, founder of Little Red Book, said ” the original intention of Little Red Book is introducing good foreign brands to Chinese consumers and recommending good Chinese brands […]

Weibo marketing strategy: What brands should know

Sina Weibo is a micro-blogging social media platform that was launched in 2009 by Sina Corporation. It sees itself as a leading social media that combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Weibo is an essential tool for social media campaigns […]

How the Zero-COVID lockdown impacted the Chinese economy

The COVID-19 pandemic has caused not only a public health crisis, but also an economic crisis across the globe. According to the International Monetary Fund, the median global GDP dropped by 12% from 2019 to 2020. When Omicron became the dominant variant, most countries started loosening their restrictions as the new variant is less deadly, […]