China market research
China, with its 1.4 billion residents and a vibrant digital ecosystem evolving at breakneck speed, has been a growth engine for international companies in a range of industries. However, China presents a paradox: unparalleled opportunity obscured by overwhelming complexity. Therefore, staying competitive in the Chinese market demands precise and informed strategic planning. Daxue Consulting provides […]
Tech-led Consulting and Research
Tech-led consulting consists in collecting data with the assistance of new technologies. By integrating multiple data sources, it is possible to combine motivational-emotional inputs with data gathered on social media or other digital platforms to create meaningful insights and viable applications. How we run tech-led consulting and research in China Review Our team will carefully […]
In-depth Interviews
In-depth interviews in China (IDIs research) are a qualitative research methodology consisting in conducting intensive individual interviews, usually with a small number of respondents, to analyze their perspectives, experiences or feelings regarding a particular market situation, marketing campaigns or incipient product launches in China. Our steps for conducting IDIs in China Research Daxue Consulting will […]
Competitive Benchmarking
Competitive analysis consists of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses. Daxue Consulting provides a decisive competitive advantage in a crowded marketplace. Our process begins by mapping the competitive landscape in direct alignment with your specific products and services, segmenting players by their reach (global vs. local) and their […]
Alternative data
Alternative data are unstructured, raw data from non-traditional sources. It can be divided into three different categories: satellite data, sensor data, and web data. The use of alternative data allows businesses obtain unique insights that can convert into important competitive differentiators. Alternative data in China do not come from official company reports or publications, archives, […]
Market Sizing
Market sizing is a technical and long process aimed at estimating the number of potential buyers for a product or potential users of a service. Through a market sizing service, companies can learn more about the total size of their target market, their major competitors, identify new opportunities and determine market segments to focus on. […]
Desk Research
Desk research means collecting and analyzing secondary data and content related to your research subject. The content may come from internet sources, magazines, books, and all places where you can find the related information. It may include but is not limited to the industry overview, competitor analysis, government policies, cultural environment, user segmentation, etc. How […]
Technology and Trends in APAC E-commerce Market for Clarins
A desk research helped Clarins to uncover the new technology adoption and trend in the APAC e-commerce market. On top of this, a competitor analysis allowed the brand to analyze how the competition used these digital marketing tactics.
Risk assessment for a transport operator in Greater China
A global social media platform’s China export advertising expansion
