The 2023 Fall-Winter Fashion Week has sparked a wave of discussions on Chinese social media. The event took place from February 10th to March 7th in New York, London, Milan, and Paris in sequence, where many boutique brands released their latest products, revealing the upcoming season’s trends, and invited celebrities from around the world as guests. Celebrity outfits have been the most popular topic among Chinese netizens in the discussions surrounding the fashion week, partly due to the influencer marketing strategies of fashion brands.
Fashion comes second: Chinese netizens obsessed with celebrity outfits
On Weibo, the Chinese Twitter, there are many topics and posts related to the 2023 Fall-Winter Fashion Weeks. However, what has truly captured the attention of Chinese netizens are the outfits worn by their favorite celebrities. One post, which features several popular Chinese stars garnered about 3.4 thousand comments and 859 thousand likes. Chinese netizens took the fashion week as a chance to show their admiration for and promote their favorite stars, rather than simply focusing on the fashion event itself.
In the comments section, Chinese celebrities remained the hot topic with fans sharing pictures of their favorite stars at the fashion week. The most popular topic hashtag was #Xiao Zhan at Milan Fashion Week#, which got over 11.5 million discussions and 8.7 billion views as of March 15th. Netizens were particularly fascinated with Xiao Zhan’s outfit at Milan fashion week, with many commenting that he showed the world the beauty and fashion of the East.
Chinese model Liu Wen shines at 2023 Fall-Winter Fashion Week
Chinese netizens have also shown interest in Chinese models’ performance at the fashion week, with Liu Wen, a famous Chinese model, attracting the public’s attention. Liu Wen’s role as the final model to walk the runway in a show has sparked a hot topic on social media. The hashtag #Liu Wen’s 2023 fashion week catwalk clip# has garnered over 5.1 million views as of March 15th. Many Chinese netizens have discussed the significance of Liu Wen as closing model and admired her unique and strong character.
Brands leveraging celebrities to attract attention
The buzz around celebrity outfits during fashion week is often fueled by influencer marketing strategies employed by fashion brands. For example, the Italian high-end knitwear brand Brunello Cucinelli has collaborated with many famous Chinese actresses including Liu Tao to attract netizens’ attention Liu Tao, a prominent influencer on Weibo, has given strong recommendations for the brand, stating that “The creations of Brunello Cucinelli are of artistic and creative quality, with elements that amaze each season, so I can never wait to wear it”. Many netizens have been impressed by this collaboration and have shown increased interest in the Brunello Cucinelli brand as a result.
GUCCI’s divides Chinese netizens
Some brands featured in the 2023 Fall-Winter Fashion Week caught the attention of Chinese netizens and sparked controversy. For instance, GUCCI presented its women’s collection as a dialogue between the past and the future, revisiting the sensuality of Tom Ford’s 90s designs and the retro creations of Alessandro Michele. Some netizens praised the outfits as innovative and fascinating, while others criticized that GUCCI has lost its original style in this transition.
Chinese netizens’ positive response to the Fashion Week
Some Chinese netizens have given positive feedback and expressed their interest in buying the brands and clothes featured in fashion week. The showcases of stars and models wearing the outfits have influenced their opinions and helped them learn more about fashion week and appreciate the charm of the clothes. Some Key Opinion Leaders (KOLs) have also increased the exposure and popularity of the 2023 Fall-Winter Women Collection by sharing more information on social media. Some netizens are eagerly waiting for these clothes to be available and are already preparing to buy them.
Things you can’t miss about the 2023 Fall-Winter Fashion Week
- Chinese netizens were more interested in the outfits of their favorite celebrities than the fashion trends at the 2023 Fall-Winter Fashion Weeks.
- Chinese netizens were also interested in Chinese models’ performance at fashion week, especially Liu Wen’s role as the closing model.
- Some brands sparked controversy among Chinese netizens for their style changes, such as GUCCI’s retro-futuristic collection.
Author: Lyu Ai
