Korea Market Insights
Daxue consulting has expanded to South Korea. With a proven track-record among clients targeting the Korean market, Daxue consulting has gained an in-depth understanding of Korean consumer trends.

Louis Vuitton in South Korea: Where luxury meets K-culture
December 29, 2023

South Korea’s pet industry: from companion animals to family members
December 27, 2023




South Korea’s gaming industry surpasses K-pop in global content exports
December 12, 2023



Beyond Kimchi: South Korea’s dairy market impacts dietary preferences
November 24, 2023



Fostering digital and physical connections with Nike in Korea
October 27, 2023