Korea Market Insights
Daxue consulting has expanded to South Korea. With a proven track-record among clients targeting the Korean market, Daxue consulting has gained an in-depth understanding of Korean consumer trends.
Beyond Kimchi: South Korea’s dairy market impacts dietary preferences
November 24, 2023
Fostering digital and physical connections with Nike in Korea
October 27, 2023
Chuseok unwrapped: A contemporary look at Korea’s Thanksgiving
October 7, 2023
The evolving landscape of gift-giving in South Korea
September 29, 2023
Comparing South Korea’s Hallyu and China’s Guochao
May 17, 2023