Korea Market Insights

Daxue consulting has expanded to South Korea. With a proven track-record among clients targeting the Korean market, Daxue consulting has gained an in-depth understanding of Korean consumer trends.

Fostering digital and physical connections with Nike in Korea

October 27, 2023

The evolving landscape of gift-giving in South Korea

September 29, 2023

South Korea’s seafood market: What will happen to Korea’s favorite foods after the Fukushima waste release?

September 21, 2023

Co-branding in South Korea: From products to unique, fun, and shareable experiences

September 11, 2023

South Korea’s automobile industry: From local beginnings to global success

September 4, 2023

South Korea’s foodservice market: How consumers are reshaping the fast food sector

August 11, 2023

South Korea’s flagship stores: Going beyond retail and creating brand impact

May 31, 2023

South Korea’s funsumers: The increasing demand to make every consumption fun

May 12, 2023

Streaming platforms in South Korea: a fierce competition between foreign and domestic players

April 27, 2023

Content is king in South Korea’s influencer marketing

March 7, 2023

How South Korea’s semiconductor industry may become the global leader by 2030

January 10, 2023

South Korea’s perfume market: How the niche brands are winning the hearts of the MZ Gens through “Korgasms

December 1, 2022

Korea Market Insights

Fostering digital and physical connections with Nike in Korea

The evolving landscape of gift-giving in South Korea

South Korea’s seafood market: What will happen to Korea’s favorite foods after the Fukushima waste release?

Co-branding in South Korea: From products to unique, fun, and shareable experiences

South Korea’s automobile industry: From local beginnings to global success

South Korea’s foodservice market: How consumers are reshaping the fast food sector

South Korea’s flagship stores: Going beyond retail and creating brand impact

South Korea’s funsumers: The increasing demand to make every consumption fun

Streaming platforms in South Korea: a fierce competition between foreign and domestic players

How South Korea’s semiconductor industry may become the global leader by 2030

South Korea’s perfume market: How the niche brands are winning the hearts of the MZ Gens through “Korgasms

Discover our research services for the Korean Market

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