Alternative data are unstructured, raw data from non-traditional sources. It can be divided into three different categories: satellite data, sensor data, and web data. The use of alternative data allows businesses obtain unique insights that can convert into important competitive differentiators. Alternative data in China do not come from official company reports or publications, archives, sales histories or press releases, but from other types of sources whose primary purpose is not to provide marketing data.
How we work on alternative data in China
Research
We will dig into industry data and scope out your competitors’ strengths and weaknesses.
Examine
Our team then will get access to the relevant datasets and translate raw data into clean and meticulous data.
Analyze
Consultants will utilize artificial intelligence-based platforms to dissect data.
Report
Daxue Consulting’s team will draw direct conclusions from these gathered data to provide you with the best strategic recommendations.
When to use alternative data in China
Alternative data can be valuable in China when seeking insights beyond traditional sources. It is particularly useful for understanding consumer behavior, market trends, and emerging patterns. By leveraging non-traditional data sets such as social media, web scraping, transactional data, alternative data can provide unique and real-time perspectives. However, it should be complemented by traditional data sources and analysis methods to ensure comprehensive and reliable insights. The combination of alternative and traditional data enhances decision-making and enables a deeper understanding of the Chinese market landscape.
