Streetwear in China: hip-hop influence and form of expression for the Chinese youth

streetwear in China

Streetwear in China has colorfully and poetically blossomed among gen Z with the help of hip-hop culture, national pride and a need for individual expression. US skate culture plays an important role in this movement, making streetwear and skatewear more mainstream in China. Social media keeps Chinese youth in tune to emerging trends and cultures. […]

China Paradigm 96: Creating opportunities through connections (关系)

connections China

Matthieu David interviews Guillaume Sergent, founder and CEO at Ailion Golf, a company that offers fashion solutions to golf enthusiasts in China. How did Guillaume get his company off the ground and what are Ailion’s marketing and brand strategies? Find out the answers to these questions and learn more about the possible opportunities through connections […]

Podcast transcript #59: Unique Beijing-centric design apparel company in China

design apparel company in China

Find here the China paradigm episode 59. Learn more about Dominic Johnson’s story creating a design apparel company in China and find all the details and additional links below. Full transcript below: Mathieu David: Hello everyone I am Matthieu David, the founder of Daxue Consulting, a strategic marketing research company in China and its podcast […]

Mystery shopping: Apparel internet retailing in China

China’s steady growth during the recession provided opportunity The Chinese economy did not stop its bold step of growth during the global recession. During 2008 and 2009, the first two years of the global financial downturn, China saw GDP growth of 9.6% and 9.2% respectively, as is shown by a related market report in China. […]