China Paradigm 55: Developing creative branding strategies in China
Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies in China companies can elaborate on. In this episode of China Paradigm, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China, and more. 1:03 The size of […]
Market of Baby products in China
The growing trend of Market of Baby Products in China There are more than 3 million B2C maternal and baby supplies purchasers in China. This is about 3% of all B2C purchasers in the Middle Kingdom. Compared with the whole market, this consumer population is more specialized and smaller in scale. However, their average consumption […]