Lead generation in China: Strategies tailored to cultural nuances and digital landscape
China, a global economic powerhouse, presents immense opportunities for businesses looking to expand their reach and tap into its vast consumer market. Mastering lead generation strategies tailored to the Chinese landscape is crucial for success. The unique characteristics and challenges of the Chinese market With a population of over 1.4 billion people, China offers an […]
From D&G scandal to brand triumph: crafting an effective PR strategy for the Chinese market
The Public Relations (PR) sector focuses on enhancing a company’s reputation and promoting a positive brand image. It differs from marketing by emphasizing brand perception and prestige. Developing an effective PR strategy in China might prove to be challenging due to the unique characteristics of the Chinese audience. Nonetheless, it is necessary to manage the […]
Five China marketing strategies that domestic brands do better than foreign brands
Foreign brands have enjoyed a positive reputation in the Chinese market for years, but as China shifts to a consumption-driven economy, domestic brands are gaining increasing advantage. As the nation’s digital ecosystem becomes increasingly more complex and further diverges from what’s familiar to the West, Chinese companies are better able to navigate the digital world […]
B2B marketing in China: The Chinese business culture embrace online strategies for procurement
The extensive and lucrative Chinese market presents B2B companies with an abundance of opportunities. According to the Analysis of B2B e-commerce industry in China by the Chinese market research company Gonyn, China’s B2B e-commerce transaction scale reached 29.95 trillion RMB in 2021, with a year-on-year growth of 11.34%. In 2022, China’s B2B e-commerce transaction scale […]
How to do content marketing in China: a guide through Chinese internet platforms
For most companies, content marketing in China is a matter of survival. In the saturated Chinese market, only by attracting consumers’ attention with eye-catching advertisements is it possible to register positive income in the company. Developing a successful content marketing strategy calls into question the types of content brands should focus on producing. Various options […]
How to make your brand go viral: branded mini movies in China
Mini movies are short cinematic creations shot for a specific product or brand. The general duration is less than 30 minutes. Branded mini movie was born with the development of new media technology and has become an emerging marketing tool in recent years. The essence of branded mini movie is information dissemination aimed at demonstrating […]