How to make your brand go viral: branded mini movies in China

Mini movies are short cinematic creations shot for a specific product or brand. The general duration is less than 30 minutes. Branded mini movie was born with the development of new media technology and has become an emerging marketing tool in recent years. The essence of branded mini movie is information dissemination aimed at demonstrating […]

Public relations in China – an essential element of any brand’s marketing strategy

Public relations in China

As China’s economy keeps growing, the Chinese consumer market has become increasingly competitive. While foreign brands benefited from better perception over domestic brands in the past, this trend is progressively fading thanks to the advent of Guochao marketing. With an industry worth 62.7 billion RMB in 2018, public relations in China have become an increasingly […]