Chinese Consumer Behavior and Motivation: Which consumer group is right for your brand
Since China committed to its “reform and opening” policy in 1978, the Chinese economy has boomed, and many international businesses have established a presence in China. However, some foreign businesses are hesitant to enter the Chinese market because they do not fully understand Chinese consumer behavior. Chinese consumer behavior is indeed complex, as consumer trends […]
China Paradigm 65: Analyzing Chinese society through therapist’s eyes
In this episode of China Paradigm, Zhang Ying Fei, Freelance Therapist, speaks with Matthieu David-Experton analyzing Chinese society, what it is like to be a therapist in China and the conflicts of individuals as they relate to Chinese society and social values. 2:00 The work Zhang has done in the Psychology sector 3:29 Zhang’s beginnings […]
Expected transaction volume of RMB 7.5 trillion in 2017 shows the immense potential of cross-border e-commerce in China
What are the drivers for the exploding cross border e-commerce in China? Thanks to the development of technology and the growth of the internet, it has provided consumers from all over the world with the possibility to purchase goods and services via Internet-based platforms that otherwise may be unattainable or too expensive in their home […]
Can companies predict the future using Big Data in China?
Say goodbye to crystal balls, here is Big Data in China Some say that it may soon allow us to predict the future, while others see it as the worst nightmare for privacy protection. In China, where access to secondary data is difficult due to lack of transparency, Big Data in China offers great opportunities […]