Decoding Chinese consumer behavior: generational preferences and market dynamics
Chinese consumer behavior is influenced by significant generational differences in the country’s vast population of over 1.4 billion people, making it a complex landscape for global brands. Retail sales in China reached a staggering 44 trillion RMB in 2021, highlighting the immense market potential. However, it is crucial to recognize that different age groups have […]
China Paradigm 65: Analyzing Chinese society through therapist’s eyes
In this episode of China Paradigm, Zhang Ying Fei, Freelance Therapist, speaks with Matthieu David-Experton analyzing Chinese society, what it is like to be a therapist in China and the conflicts of individuals as they relate to Chinese society and social values. 2:00 The work Zhang has done in the Psychology sector 3:29 Zhang’s beginnings […]
Can companies predict the future using Big Data in China?
Say goodbye to crystal balls, here is Big Data in China Some say that it may soon allow us to predict the future, while others see it as the worst nightmare for privacy protection. In China, where access to secondary data is difficult due to lack of transparency, Big Data in China offers great opportunities […]