Chinese Consumer Behavior and Motivation: Which consumer group is right for your brand

Chinese consumer behavior

Since China committed to its “reform and opening” policy in 1978, the Chinese economy has boomed, and many international businesses have established a presence in China. However, some foreign businesses are hesitant to enter the Chinese market because they do not fully understand Chinese consumer behavior. Chinese consumer behavior is indeed complex, as consumer trends […]

China Paradigm 65: Analyzing Chinese society through therapist’s eyes

Analyzing Chinese society

In this episode of China Paradigm, Zhang Ying Fei, Freelance Therapist, speaks with Matthieu David-Experton analyzing Chinese society, what it is like to be a therapist in China and the conflicts of individuals as they relate to Chinese society and social values. 2:00 The work Zhang has done in the Psychology sector 3:29 Zhang’s beginnings […]

Can companies predict the future using Big Data in China?

big data in China

Say goodbye to crystal balls, here is Big Data in China Some say that it may soon allow us to predict the future, while others see it as the worst nightmare for privacy protection. In China, where access to secondary data is difficult due to lack of transparency, Big Data in China offers great opportunities […]