Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever
Many travelers in China have likely passed by the Biem.L.Fdlkk store at a train station or airport, wondering about the brand’s peculiar name. Today, the mystery behind the unconventional name of this Chinese golf apparel brand is finally unraveled. The crazy English name comes from the phonetic transliteration of the Chinese brand name “比音勒芬” (bi […]
Chinese makeup brands revolutionize the market
In the multifaceted Chinese cosmetics market, the makeup segment occupies a significant share of the transactions. The landscape is not dominated by any particular brand, in fact, it is a multipolar system with ongoing competition between foreign and Chinese makeup brands. As of 2023, while international brands generally still hold the lead, there is a […]
Florasis is conquering the Chinese beauty market with elegantly oriental products
The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to […]
How SUPERMONKEY gym is transforming China’s fitness industry into a retail model
Founded in 2014, the SUPERMONKEY gym chain started out as a 24-hour self-served gym box in Shenzhen. Within a year, it offered group class studios and expanded to Shanghai and Beijing in 2016 and 2018, respectively. To date, SUPERMONKEY owns more than 100 physical stores in prime areas of nine major cities across China, including […]
How HomeFacial Pro grew from a niche brand to a mass skin care brand in China
HomeFacial Pro, or HFP in short, is a Chinese skin care brand founded in 2014 by Guangzhou Danke Internet Technology Co Ltd. It takes up a 0.9% brand share in the skin care market in China. The name “HomeFacial Pro” means professional skin care that can be enjoyed at home. It is one of many […]
Television market in China
Overview of the television market in China The television market in China entered a long ‘winter season’ around 4-5 years ago. A series of problems emerged, including the decline in TV sales, the endless price war, and the difficulty in product innovation. In 2018, the retail volume of China’s color TV market was 47.74 million […]
Chinese Consumers: A Shift to Domestic Brands on Tech Segments
Market Background: Chinese Consumers on E-products China, which has the largest population in the world, has taken the place of the United States to become the biggest market in the field of consumer electronic products, with one-third of global sales happening there annually. Along with fast developing mobile network service in China, the total number […]
The Market of Soft Drinks in China
Soft Drinks in China: classification Soft drink is defined as either manmade or natural drinks that contain alcohol less than 0.5% in mass. In China, soft drinks are put in the following categories: Carbonated drinks, like Coca Cola, Pepsi, Fanta, Mirinda, and 7-Up. Fruit juice drinks, like Huiyuan(汇源)，Guolicheng(果粒橙). Vegetable juice drinks, like Nongfuguoyuan(农夫果园). Dairy products […]