Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever

Biem.L.Fdlkk the Chinese golf brand with the weirdest name

Many travelers in China have likely passed by the Biem.L.Fdlkk store at a train station or airport, wondering about the brand’s peculiar name. Today, the mystery behind the unconventional name of this Chinese golf apparel brand is finally unraveled. The crazy English name comes from the phonetic transliteration of the Chinese brand name “比音勒芬” (bi […]

Chinese makeup brands revolutionize the market

In the multifaceted Chinese cosmetics market, the makeup segment occupies a significant share of the transactions. The landscape is not dominated by any particular brand, in fact, it is a multipolar system with ongoing competition between foreign and Chinese makeup brands. As of 2023, while international brands generally still hold the lead, there is a […]

Florasis is conquering the Chinese beauty market with elegantly oriental products

Florasis Chinese cosmetics brand

The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to […]

How SUPERMONKEY gym is transforming China’s fitness industry into a retail model

SUPERMONKEY China market strategy

Founded in 2014, the SUPERMONKEY gym chain started out as a 24-hour self-served gym box in Shenzhen. Within a year, it offered group class studios and expanded to Shanghai and Beijing in 2016 and 2018, respectively. To date, SUPERMONKEY owns more than 100 physical stores in prime areas of nine major cities across China, including […]

Television market in China

television market in China

Overview of the television market in China The television market in China entered a long ‘winter season’ around 4-5 years ago. A series of problems emerged, including the decline in TV sales, the endless price war, and the difficulty in product innovation. In 2018, the retail volume of China’s color TV market was 47.74 million […]

Chinese Consumers: A Shift to Domestic Brands on Tech Segments

Market Background: Chinese Consumers on E-products China, which has the largest population in the world, has taken the place of the United States to become the biggest market in the field of consumer electronic products, with one-third of global sales happening there annually. Along with fast developing mobile network service in China, the total number […]

The Market of Soft Drinks in China

Soft Drinks in China: classification Soft drink is defined as either manmade or natural drinks that contain alcohol less than 0.5% in mass. In China, soft drinks are put in the following categories: Carbonated drinks, like Coca Cola, Pepsi, Fanta, Mirinda, and 7-Up. Fruit juice drinks, like Huiyuan(汇源),Guolicheng(果粒橙). Vegetable juice drinks, like Nongfuguoyuan(农夫果园). Dairy products […]