Feminism in Chinese marketing: How brands are empowering Chinese women
After a long history of favoring males, currently feminism in China is gaining momentum and many brands utilize it in their strategy, promoting feminism in Chinese marketing. What does China’s feminism movement entail? China’s feminist movement has three mayor demands: to make visible the household work that women do and to redistribute it; equal opportunity […]
How financially independent are Chinese millennials?
As the Chinese middle class keeps growing, foreign and domestic brands have been rushing to satiate the growing appetite of Chinese consumers. Having grown up during a period of economic prosperity, Chinese millennials (those born between 1996 and 1981) are now a strong engine of the booming Chinese economy. As the Chinese society gets wealthier, […]
Feeling the beats of the Chinese rap culture
Chinese rap and hip-hop music slowly emerged in the late 80s, along with the establishment of the Juliana Club in Beijing. In 1984, the club is the only one in Mainland China to welcome foreign DJs, who began to play rap on a daily basis. Chinese rap culture gives a space for Chinese subcultures to […]
Chinese Millennials Spending Behavior: Online vs. offline, domestic vs. foreign, premium vs. convenience
Millennials, also known as Generation Y, are those born between 1981 and 1996. There are more than 350 million Chinese millennials, making over 25 percent of the entire population. They are more educated than previous generations, with 25 percent of them holding a bachelor’s degree or higher. A report in 2019 showed that young adults aged […]
Podcast transcript #67: A cross-border program for millennials, bringing entrepreneurs from China and Australia together to create startups
Find here the China Paradigm 67. You could not miss any details of this amazing cross-border program for millennials. Also, you will get a better knowledge of China Australia relationship after listening to this episode. Full transcript below: Matthieu David: Hello everyone, I’m Matthieu David, the founder of daxue consulting, a China market research company […]
Chinese Millennials, the Driving Force Behind the Online Delivery Trend
If you walk down the streets of Chinese cities, you will probably notice the flow of deliverers dressed in blue, red, and yellow, on scooters equipped with boxes bearing the logo of Ele.me (in Chinese 饿了么), Baidu Waimai (百度外卖) or Meituan Waimai (美团外卖). They are living proof that the online delivery is booming in China, […]
Chinese Millennials Behavior: Why are Chinese Millennials Not Cooking?
Monitoring the Chinese millennials behavior will only become more important due to increases in spending power. This key group of technology savvy, Internet-connected and educated consumers alone represents nearly a third of the Chinese population and is larger than the whole working population in the United States. In total, there are around 400 million Chinese millennials, aged between […]
Understand Chinese Millennials in the Workplace
The millennial generation is considered to be the one that grew up with personal computer access and lived through the explosion of the Internet. Daxue Consulting firm’s estimation show that by 2025, 75 % of the workforce will be Millennials. The fastest growing age segment of the workforce is already here and the majority of […]