Posts Tagged "Chinese Millennials"

Home / Posts Tagged "Chinese Millennials"
Chinese Millennials Spending Behavior: Online vs. offline, domestic vs. foreign, premium vs. convenience
29Jun

Chinese Millennials Spending Behavior: Online vs. offline, domestic vs. foreign, premium vs. convenience

Millennials, also known as Generation Y, are those born between 1981 and 1996. There are more than 350 million Chinese millennials, making over 25 percent of the entire population. They are more educated than previous generations, with 25 percent of them holding a bachelor’s degree or higher. A report in 2019 showed that young adults aged […]

Feeling the beats of the Chinese rap culture
16Jun

Feeling the beats of the Chinese rap culture

Chinese rap and hip-hop music slowly emerged in the late 80s, along with the establishment of the Juliana Club in Beijing. In 1984, the club is the only one in Mainland China to welcome foreign DJs, who began to play rap on a daily basis. Chinese rap culture gives a space for Chinese subcultures to […]

Podcast transcript #67: A cross-border program for millennials, bringing entrepreneurs from China and Australia together to create startups
21Nov

Podcast transcript #67: A cross-border program for millennials, bringing entrepreneurs from China and Australia together to create startups

Find here the China Paradigm 67. You could not miss any details of this amazing cross-border program for millennials. Also, you will get a better knowledge of China Australia relationship after listening to this episode. Full transcript below: Matthieu David: Hello everyone, I’m Matthieu David, the founder of daxue consulting, a China market research company […]

Chinese Millennials, the Driving Force Behind the Online Delivery Trend
30Nov

Chinese Millennials, the Driving Force Behind the Online Delivery Trend

If you walk down the streets of Chinese cities, you will probably notice the flow of deliverers dressed in blue, red, and yellow, on scooters equipped with boxes bearing the logo of Ele.me (in Chinese 饿了么), Baidu Waimai (百度外卖) or Meituan Waimai (美团外卖). They are living proof that the online delivery is booming in China, […]

Chinese Millennials Behavior: Why are Chinese Millennials Not Cooking?
13Oct

Chinese Millennials Behavior: Why are Chinese Millennials Not Cooking?

Monitoring the Chinese millennials behavior will only become more important due to increases in spending power. This key group of technology savvy, Internet-connected and educated consumers alone represents nearly a third of the Chinese population and is larger than the whole working population in the United States. In total, there are around 400 million Chinese millennials, aged between […]

Understand Chinese Millennials in the Workplace
18Dec

Understand Chinese Millennials in the Workplace

  The millennial generation is considered to be the one that grew up with personal computer access and lived through the explosion of the Internet. Daxue Consulting firm’s estimation show that by 2025, 75 % of the workforce will be Millennials. The fastest growing age segment of the workforce is already here and the majority of […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.