Posts Tagged "Chinese Millennials"

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Feeling the beats of the Chinese rap culture
30Oct

Feeling the beats of the Chinese rap culture

Chinese rap and hip-hop music slowly emerged in the late 80s, along with the establishment of the Juliana Club in Beijing. In 1984, the club is the only one in Mainland China to welcome foreign DJs, who began to play rap on a daily basis. Chinese rap culture gives a space for Chinese subcultures to […]

Chinese Millennials Spending Behavior: Online vs. offline, domestic vs. foreign, premium vs. convenience
29Jun

Chinese Millennials Spending Behavior: Online vs. offline, domestic vs. foreign, premium vs. convenience

Millennials, also known as Generation Y, are those born between 1981 and 1996. There are more than 350 million Chinese millennials, making over 25 percent of the entire population. They are more educated than previous generations, with 25 percent of them holding a bachelor’s degree or higher. A report in 2019 showed that young adults aged […]

Podcast transcript #67: A cross-border program for millennials, bringing entrepreneurs from China and Australia together to create startups
21Nov

Podcast transcript #67: A cross-border program for millennials, bringing entrepreneurs from China and Australia together to create startups

Find here the China Paradigm 67. You could not miss any details of this amazing cross-border program for millennials. Also, you will get a better knowledge of China Australia relationship after listening to this episode. Full transcript below: Matthieu David: Hello everyone, I’m Matthieu David, the founder of daxue consulting, a China market research company […]

Chinese Millennials, the Driving Force Behind the Online Delivery Trend
30Nov

Chinese Millennials, the Driving Force Behind the Online Delivery Trend

If you walk down the streets of Chinese cities, you will probably notice the flow of deliverers dressed in blue, red, and yellow, on scooters equipped with boxes bearing the logo of Ele.me (in Chinese 饿了么), Baidu Waimai (百度外卖) or Meituan Waimai (美团外卖). They are living proof that the online delivery is booming in China, […]

Chinese Millennials Behavior: Why are Chinese Millennials Not Cooking?
13Oct

Chinese Millennials Behavior: Why are Chinese Millennials Not Cooking?

Monitoring the Chinese millennials behavior will only become more important due to increases in spending power. This key group of technology savvy, Internet-connected and educated consumers alone represents nearly a third of the Chinese population and is larger than the whole working population in the United States. In total, there are around 400 million Chinese millennials, aged between […]

Understand Chinese Millennials in the Workplace
18Dec

Understand Chinese Millennials in the Workplace

  The millennial generation is considered to be the one that grew up with personal computer access and lived through the explosion of the Internet. Daxue Consulting firm’s estimation show that by 2025, 75 % of the workforce will be Millennials. The fastest growing age segment of the workforce is already here and the majority of […]

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