Xiaohongshu is becoming a giant in both social media and e-commerce | Daxue Consulting

Little Red Book app

Latest facts and insights about Xiaohongshu (Little Red Book) 2020. Social media platforms like WeChat and Sina Weibo, as well as e-commerce marketplaces like Taobao,  are no strangers to foreign marketers. Compared to these well-known names, Xiaohongshu (小红书, also known as Little Red Book or RED) is relatively less talked about. In this insights report, […]

How brand independence can maximize profits | workshop in Shanghai

branding strategy china

One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]

Top beauty review platforms in China: How to sell cosmetics in China | Daxue Consulting

beauty platforms in China

With the accelerating penetration of digital devices, online beauty review platforms in China have recently become a significant factor of the Chinese cosmetics industry’s sales, and brand promotion. Beauty consumers are inclined to check online platforms for cosmetics recommendations in China, including E-commerce websites, cosmetics recommendation forums, mobile applications, to search for people sharing experiences […]

[Podcast] China Paradigm 39: How to run a successful social commerce campaign in China

social commerce campaign China

Adrien Fabry, serial entrepreneur and current general manager of Phoceis Agency in China, explain all the tips, tricks and insights of a social commerce campaign in China. In this episode of China Paradigms conducted by Matthieu David, we learn not only about different Chinese social media platforms but also practical advice on budgeting, chat boxes, […]