“Why is Starbucks not as popular anymore?”: Trending hashtag on Chinese social media
In recent years, China’s coffee market has rapidly grown, witnessing the emergence of several local brands challenging traditional Western coffee chains such as Starbucks. Luckin Coffee, in particular, founded in 2017, surpassed the number of Starbucks stores in China in 2019. The Xiamen-based coffee giant has now achieved another significant milestone — surpassing Starbucks as […]
Chinese F&B brands’ secrets to success report
Download our Chinese F&B brands’ secrets to success The food and beverage sector in China is continuing to develop and upgrade. China’s food market size was 114.3 billion RMB in 2019, while the beverage market size was 57.9 billion RMB. China’s increased health awareness drives sales for categories like milk and nuts, while snack, soft […]
Food delivery in China: A rapidly expanding tech battleground
The size of O2O catering market in China is growing as more Chinese order delivery for their meals. In 2018 revenues of online food delivery in China reached over 34 billion USD. The same year, online food sales rose by 36.8%. According to a recent report from the Qianzhan Industry Research Institute, the size of […]
The frozen food market in China is blossoming in low tier cities
Frozen food is preserved from the time it is made until the time it is eaten. Its packaging must maintain its integrity through cooking, machine filling, sealing, freezing, storage and logistics. Chinese consumers, especially office workers often prefer it, for its convenience and quality. As the pace of life in China gets faster, for the […]
[Podcast] China paradigm episode #9: How to successfully run a restaurant in China
In this episode of China paradigm, Matthieu David interviews Florent Bonnefoy, founder of Bonnefoy + Partners, about his 10 years of experience in the food-related business in greater China. He explains us how to perfectly run a restaurant in China. Bonnefoy + Partners works with food entrepreneurs across China mainland, Hong Kong, Japan, Singapore and […]
From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market
Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]
Biscuits market in China
Biscuits can be marketed to any consumer group. Whether young or old, male or female, nearly all consumers have at least tried a biscuit. These consumer groups are offered thousands of choices in terms of brands and taste. Since biscuits’ prices are generally low, small changes, such as shape or taste, may significantly influence a […]