China Paradigm 54: Marketing French cuisine and wine in China

french restaurant in China

Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]

Open a French Restaurant in China

How to open a French restaurant in China? For foreigners, it is really difficult to begin such business without any knowledge of it, not to mention the complex Chinese culture. Choose the Restaurant’s Location Before opening the French restaurant, it is important to find a good commercial center to do this. In Beijing, most of […]