How do Chinese people lose weight?
Over half of Chinese adults were overweight in 2022. In combination with this statistic, the beauty standards in China are relatively unforgiving towards extra weight, with social discussion trends amplifying the public’s general awareness and anxiety over the issue. In 2022, 77% of Chinese netizens believed they had weight issues. Social media has driven interest […]
Gen Z emerges as a new advocate for Traditional Chinese Medicine
The emergence of Generation Z as vocal proponents of traditional Chinese medicine (TCM) is unmistakably evident across various digital platforms. Short videos featuring demonstrations of the “Eight Brocades” exercise have amassed over 30 million views, accompanied by an impressive 33,000 barrage comments. Moreover, the phenomenon of crowded massage departments in hospitals, predominantly filled with young […]
China’s food & beverage industry white paper
The shifting dynamics of Chinese dietary habits reflect a complex blend of socio-economic and cultural influences. With rising prosperity and heightened health awareness, consumers are increasingly valuing quality and freshness in their food choices, driving a trend toward premiumization. This shift extends to beverages, where the burgeoning popularity of healthier options and the coffee craze […]
Health supplements and vitamins in China: a promising market dominated by foreign brands
The health supplement and vitamin market in China has been growing rapidly in recent years. From 2019 to 2022, this market witnessed an impressive 45% increase in revenue in China, with sales reaching US$4.7 million in 2022, which surpasses every other country. The function consumers are seeking the most is immunity-boosting and among vitamins, the […]