The juice market in China: is premiumizing to healthier products after stagnant growth
As the top fruit and vegetables producer in the world, one could expect the juice market in China to flourish alongside the country’s economic growth. However, data shows that the Chinese juice market has stagnated in recent years. While exports are booming, domestic consumption of fruit and vegetable juice have stopped the growth it had […]
The health food market in China: Chinese consumer behavior predicts a promising shift towards healthy foods and supplements post Covid 19
The size of the health food market in China grew by 18.5% to about RMB 222.7 billion in 2019. The health perceptions of Chinese consumers is increasing, positively impacting markets like organic food, vitamins and supplements and the use of plant based traditional Chinese medicine (TCM) into their daily lives. By 2021 the health food […]
An insight into the growing health awareness in China
Following economic growth and increasing willingness to pay (WTP) has given rise to higher health awareness in China with a growing need that accelerates a paradigm shift from being a reactive consumer to a proactive consumer. China is rapidly becoming the world’s largest market for healthy eating. A report by Boston Consulting group had estimated […]
Podcast transcript #76: Bring Chinese a healthier lifestyle by doing wellness consulting in China
Find here the China Paradigm 76, where we, Daxue Consulting, interview seasoned entrepreneurs in China. In today’s interview, we will discuss wellness consulting in China, and get familiar with a food education platform in China. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of this podcast, China Paradigm, and Daxue Consulting Group, a […]
What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting
Healthy snacks market in China. How to eat healthy without sacrificing taste is more or less a worldwide concern. This is certainly the case with Chinese consumers. Chinese consumers are on the search for healthy snacks to fill their stomachs. In China, traditional Chinese recipes provide a solution to this conundrum. Many healthy snacks are derived […]
The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting
The market demand for margarine in China is steadily increasing with a 4-year CAGR of 21.83% in 2017 and a 1.5-million-ton demand. When looking at the baking oil and fats industry, which includes butter, margarine, olive oil, cream and all other types of oil or fats used in industrial baking and home baking consumption, the […]
How China is becoming the largest and most diversified market for vitamin and dietary supplements (VDS) | Daxue Consulting
China’s increasingly wealthy and health-conscious population is showing large interest in the vitamin and dietary supplement market (VDS). With a rapidly growing middle class, more people are able to afford additional health products such as vitamins, fish oil, protein powder, etc. Such growing demand is showing high potential for the market in a number of […]