China’s baby formula market: Structured recovery and shifting consumer demographic
China’s baby formula market has faced several challenges over the past two decades, leading to a decline in consumer trust. One of the most significant incidents that shook the industry occurred in 2008. Melamine was found in contaminated baby formula products. The toxin was identified in a Chinese brand. However, it rippled across the industry. […]
The difficulty of infant formula market in China : the example of Karicare
Karicare is a leading infant formula brand of the global maternal and child nutrition experts Nutricia. Karicare has been founded in 1896, developed by Dr. Truby King with the incentive of “Help fatigued mothers, protect cute babies”. After a hundred years of development, Karicare has now become the market leading brand in New Zealand and […]