Daxue Talks transcript #3: Cross-border e-commerce in China in 2019
Find here the Daxue Talks episode 3. Learn in 2-5 minutes the latest updates about cross-border e-commerce in China in 2019. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the main cross […]
[Podcast] China Paradigm 40: The future of Baidu, Google and other digital marketing insights in China
Cases that demonstrate what silent marketing is How to define an audience with precision SEO and SEM in China, are search engines dead? Why the total number of websites is declining in China, and what this means for marketers Secret predictions on Google’s future, and how it will manage competition with Amazon ACCESS THE TRANSCRIPT […]
Podcast transcript #13: Omnichannel strategy, social CRM, what are the IT trends in China?
Find here the full transcript of China paradigm episode 13. Learn more about Aurélien Rigart’s story in China and find all the details and additional links below. BECOME AN EXPERT ON CHINA’S LATEST IT TRENDS BY LISTENING TO THIS PODCAST Matthieu David: Hello everybody and welcome in this new episode of China Paradigm, our China […]
Podcast transcript #8: How can businesses keep up with the changing mobile market in China?
Find here the full transcript of China paradigm episode 8. Learn more about Thomas Meyer’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S MOBILE INDUSTRY BY LISTENING TO THIS PODCAST Matthieu: Hello, everyone, thanks for listening to China Paradigm, the China business podcast sponsored by Daxue […]
O2O Business in China: Eine Monopolstellung?
O2O Business in China: Eine Monopolstellung? China zählt 618 Millionen Internet-Nutzer, das entspricht der doppelten Gesamtbevölkerung der Vereinigten Staaten. Die chinesische Internetwelt ist nicht nur die größte der Welt, sondern auch die am meisten isolierteste. Barrieren zwischen dem chinesischen Internet und dem Rest der Welt ist nicht nur eine Folge der chinesischen Zensur von vielen […]
5 tips to success in your SEO in China
5 tips to success in your SEO in China SEO in China has become part of any decent digital marketing strategy these past few years to improve your brand awareness, as well as your e-reputation. In a country where there is a 45% internet penetration rate and where trust is everything, there is little room […]
What are the key drivers to success on Chinese B2C Market? (2/2)
Tmall VS. Shangpin Tmall Tmall, spun off from Taobao into a separate business in 2012, is the largest B2C e-commerce platform in China. The site stocks over 70,000 Chinese and international brands and sells almost everything from socks to laptops. According to the Alibaba Group, Tmall’s gross merchandise value exceeded 100 billion RMB in 2011 […]
The failure of eBay on the Chinese Internet
EBay entered into the China market in 2002 by acquiring EachNet, a leading auction site in China and was successful in capturing a considerable share of the Chinese e-commerce market. However, even if the company modelled its Chinese site on the lines of its globally successful site, eBay failed to attract significantly the Chinese consumers . eBay […]
SNS in China
Founded in 2010, Shanghai-based Ushi is another strong competitor which focuses on more senior business. According Founded in 2010, Shanghai-based Ushi is another strong competitor which focuses on more senior business. According to the research from Technode, 12,000 CEOs, 5000 CTOs and 74% of VCs active in China are in Ushi’s network. It currently has […]
Market research: Professional SNS in China
Professional social networking sites primarily help users build business connections and provide employment information. This concept became popular in 2003 after the launch of LinkedIn, which has become the world’s No. 1 professional social networking brand within 10 years and attracts more than 150 million registered users worldwide as at February 2012. LinkedIn’s successful IPO made […]
Wine on the Internet in China
The Culture of Liquor in China The history of liquor in China could date back to 3000 years ago, in the dynasties of Xia and Shang. In the Chinese culture, liquor has long become an indispensable part of people’s life. In the past, liquor was associated with artistic creation, disease curing, health maintenance and etiquette. […]
Group-buying Websites in China
Group-buying , a New Hot Business in China A consumer revolution caused by the internet called B2T (Business to Team) internationally spread to China two years ago. In November 2008, the American Website Groupon was founded, creating a sales model of “one deal a day” and “team purchasing”. In 2010, many websites using the model […]