Daxue Talks transcript #8: Key figures and insights on Douyin in 2019


Find here the Daxue Talks episode 8. From the talk with Fabian learn in 2-5 minutes about some key figures and insights on Douyin in 2019. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the […]

Daxue Talks 8: 5 minutes to understand Douyin marketing

Douyin marketing

Douyin marketing Fabian Ouwehand, Douyin expert and entrepreneur in China, gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In 5 minutes, find a clear presentation, Douyin’s 2019 figures and key insights to understand how the APP works. Jump to the questions: 0:40 What is Douyin? 0:55 […]

Daxue Talks transcript #3: Cross-border e-commerce in China in 2019

Cross-border e-commerce in China

Find here the Daxue Talks episode 3. Learn in 2-5 minutes the latest updates about cross-border e-commerce in China in 2019. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the main cross […]

O2O Business in China: Eine Monopolstellung?

Daxue Consulting

O2O Business in China: Eine Monopolstellung? China zählt 618 Millionen Internet-Nutzer, das entspricht der doppelten Gesamtbevölkerung der Vereinigten Staaten. Die chinesische Internetwelt ist nicht nur die größte der Welt, sondern auch die am meisten isolierteste. Barrieren zwischen dem chinesischen Internet und dem Rest der Welt ist nicht nur eine Folge der chinesischen Zensur von vielen […]

5 tips to success in your SEO in China

tips for seo China

5 tips to success in your SEO in China SEO in China has become part of any decent digital marketing strategy these past few years to improve your brand awareness, as well as your e-reputation. In a country where there is a 45% internet penetration rate and where trust is everything, there is little room […]

What are the key drivers to success on Chinese B2C Market? (2/2)

Tmall VS. Shangpin Tmall Tmall, spun off from Taobao into a separate business in 2012, is the largest B2C e-commerce platform in China. The site stocks over 70,000 Chinese and international brands and sells almost everything from socks to laptops. According to the Alibaba Group, Tmall’s gross merchandise value exceeded 100 billion RMB in 2011 […]

The failure of eBay on the Chinese Internet

EBay entered into the China market in 2002 by acquiring EachNet, a leading auction site in China and was successful in capturing a considerable share of the Chinese e-commerce market. However, even if the company modelled its Chinese site on the lines of its globally successful site, eBay failed to attract significantly the Chinese consumers . eBay […]