China Paradigm 107: All you need to know about the spa business in China
Matthieu David interviews Johnny Chang Founder at Spa Solutions Training and Management Consultancy Ltd., Shanghai. How big is the spa industry in China and how much more of a quality service does it offer compared to the West? What training does Spa Solutions offer emerging spa businesses and in what way is the spa industry […]
The Chinese luxury market after COVID-19 survives through online channels
This decade, the Chinese luxury market growth was around 6% per year. However, it is now weakened by the coronavirus. The pandemic affects both demand and offer of the luxury industry. Some recent changes of the industry as digitalization help it to hold market share. Still, the important growth might come to an end. Is […]
Longines in China: the top watch brand in the middle kingdom
The Swiss watch industry represents 50% of the global watch industry. However, Switzerland only produces 2.5% of the global quantity of watches. What causes such an imbalance? The country is the home of luxury watchmaking experts. Some of the finest timepieces are produced there. According to Mazars reports, the Chinese luxury watch market is growing […]
Calvin Klein in China
Introduction of Calvin Klein Calvin Klein (abbreviation: CK), is an American fashion brand, founded in 1968. It was named after the founder, designer Calvin Klein. Calvin Klein is one of the largest designer brands in the United States. Its new product designs are endless, and the momentum of Calvin Klein in China is strong. Their […]
Swarovski in China
As a family-owned business, Swarovski was founded in 1895 by Daniel Swarovski. Today, the Swarovski Crystal Business (producing branded crystal jewelry and accessories) is a leading jewelry brand in China and around the world. It has a global reach of approximately 3,000 stores in around 170 countries, more than 29,000 employees, and a revenue of […]
Hermes in China: 25 years of history
The Chinese luxury goods market is growing quickly in China. Younger generations of Chinese consumers love luxury goods, especially from Europe. According to a report by BCG, in 2018 the global luxury market was 334 billion euros, China made up 33% of this total. This amount will increase with an expected growth rate around 6% […]
Chanel in China: Digital strategy and standing up to counterfeiters
Chanel in China is one example of success in the luxury market. The iconic brand arrived in China in 1999 with its first official store in Beijing and has since become successful in the 110 billion Euro Chinese luxury goods market. History of Chanel Extraordinary founder Decades separate the creation of the brand from the […]
Coach in China: A fast-growing affordable luxury brand
Coach’s history dates back to 1941. It started as a family-run workshop in New York City with a simple goal—to make beautiful, functional items in modern shapes from the finest leathers. In 1979, Lew Frankfort joined the company and came up with the concept of an “affordable luxury brand.” In the late 1980s, Coach began […]
China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann
In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]
The pinnacle of the Chinese luxury watch market: Rolex in China
There is a saying in China: 穷人玩车，富人玩表, “The poor play with luxury cars, while the rich play with luxury watches”. As the Chinese earnings are increasing, their demand for luxury products is also increasing. In 2017, Swiss watch exports saw their strongest growth in more than five years according to a report by the Federation of the […]
How the Chinese customer experience differs from the US| Daxue Consulting
Chinese Customer Experience Business in China has grown tremendously over the recent past, making it the envy of most of the traditional economic powerhouses such as the U.S. China’s digital market is breaking borders and records at every corner. But why does it seem so effortless for Chinese businesses to grow? Well, CX professionals attribute […]
International brands should enter the Chinese perfume market before it is too late | Daxue Consulting
Chinese perfume market shows fast growth, the market size reached RMB 15.2 billion (USD 2.2 thousand million) in 2017. Yet the Chinese perfume market is far from mature and therefore holds great potential. The history of perfume in China Many people believe that perfume is a new thing in China, however, this is far from […]