MINISO is regarded as “the most powerful competitor” by MUJI and Watsons

Miniso's China market strategy

MINISO is a Japanese-inspired Chinese retail brand founded by Guofu Ye and Miyake Jyunya. “A better life has nothing to do with the price” is the mission that drives MINISO to deliver well-made goods to value and quality-conscious consumers worldwide. MINISO’s revenue exceeded 170 billion RMB (2.4 billion USD) in 2019 and it has opened […]

OPPO’s market strategy proves the effectiveness of celebrity endorsements

Oppo's market strategy

OPPO is an electronic and mobile communication company, founded by Tony Chen. The Chinese smartphone brand’s product lines include smartphones, Blu-ray players and more. Owning the largest market share in China’s smartphone market in 2016, OPPO ranked first place among all smartphone brands, accounting for 18% of the market share. According to IDC 2020 Q2 […]

SARS crisis management: 3 inspiring cases that changed China’s business landscape

SARS crisis management in China

Severe acute respiratory syndrome (SARS) is a viral respiratory illness caused by a SARS-associated coronavirus. WHO recognized it as a global threat in mid-March 2003. The first confirmed cases of SARS occurred in Guangdong province in November 2002 and WHO reported that the last human chain of transmission of SARS in that epidemic had been […]

What is the recipe for successful China market entry? | Daxue Consulting

successful China market entry

China market entry plan Entering the Chinese market is a challenging process. Understanding China’s business culture and political environment, and adapting to that, can help your brand, product, or service development in China. Daxue Consulting provides comprehensive market entry support for any international brand or company looking to enter the Chinese market. Step-by-step China Market Entry […]

Yantai Changyu Pioneer Wine in China

Founded by the patriotic overseas Chinese, Mr. Zhang Bishi(张弼士) in year 1892, Yantai Changyu Group is now the biggest wine producer not only in China but also in Asia. It is now big company with over 4,000 employees and total asset of 2,290 million yuan. Its main products include wine, brandy, champaign, healthcare wines, distilled […]

China Resources Enterprise Co. Ltd in Alcoholic Drinks

China Resources Enterprise Co. Ltd: the Chinese giant China Resources Snow Beer (China) Limited was founded in year 1994, and it is now a national professional producer and seller of beer. Its headquarters is in Beijing(北京). It has two shareholders: China Resources Enterprise and the second largest beer company group in the world, SABMiller. Now, […]