Comparison of market research in China vs the West: what you may not know about market research in China | daxue consulting

market research comparison china

The common Framework of Market research Market research is important in helping organizations to make informed business decision by collecting insights and using data. Through market research, a company could identify the potential growth possibilities and risk factors by learning about the consumer market, the local cultural and the unique challenges of the industry.  Market […]

Coca-Cola in China, development and competition with Pepsi

Coca Cola in China

Marketing Strategy of Coca Cola in China Coca Cola, as the world’s largest beverage company, has a history of over 110 years. The brand opened its first bottling plant in China in 1927 in Tianjin and Shanghai. It continued its development in the Middle Kingdom until Shanghai became, by 1948, the first market, beside the […]

Market Study: China set to become a leader in nuclear energy research

Unlike many western countries that are shying away from nuclear energy after the devastating meltdown in Fukushima Dai-Ichi, China is diving head-first to develop nuclear energy to replace conventional energy sources. China’s energy consumption is ever increasing as the country consumed 4.9 trillion kWh in 2012, but the country is struggling to deal with its […]

Market Study in China: Sany looks to reduce dependence on Chinese market

Sany Heavy Industry, the largest construction equipment manufacturer in China, has dominated the country’s booming market in recent years. Now the company has its sights set out on different markets as the Chinese construction boom slows. Although it is climbing the ranks of construction equipment companies and surpassing industry giants such as Manitowoc, the company […]

Market study: China’s private healthcare sector

Due to rises in the average Chinese resident’s life expectancy and income, the Chinese government has made a concerted effort to improve its citizens’ access to healthcare. This has created a problem in the Chinese healthcare system as quality of healthcare has suffered despite improvements in healthcare access. Due to this unmet demand in the […]

Market report: Technogym in China

Market report: Technogym in China More market report in China Technogym was founded in 1983, headquartered in Cesena, Italy. Due to its continuous development and innovation, Technogym has now become one of the world leaders in the products and services industry  for training and rehabilitation. The company also promotes the wellness lifestyle, a way of […]

Market study: Paclantic, baby wear in China

Paclantic is a company producing professional children’s clothing and products created by international investment and cooperation. The company was founded in 1994 when the Chinese children’s wear industry was still undeveloped. The company witnessed a 10-year surge in the development of the children’s clothing industry in China. Through the continuing efforts of all staff, Paclantic […]

Market study: Smartbox in China

What Is Smartbox? Smartbox is a new concept of sending gifts. It allows users to choose a bundle of gift cards and activity/getaways within a given theme and gift it to others. It has an attractive appearance and is easy to use. It also offers a variety of different themed gift boxes and each gift […]