Posts Tagged "pinduoduo"

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Awakening the dragon of rural consumption in China: How to tap into this Blue Ocean consumer base
17Dec

Awakening the dragon of rural consumption in China: How to tap into this Blue Ocean consumer base

The incredible popularity of Chinese short-video star Liziqi, who has 13.7 million subscribers on Youtube and 34 million on Douyin, has drawn the world’s attention to rural China. Viewers see the countryside in China as a fairyland, while Xinhuanet, China’s official press agency, described the rural market in China as a “gold mine” of consumption […]

Double 12 2020: Winners and a dying trend?
14Dec

Double 12 2020: Winners and a dying trend?

Behind Double 11 and 618, Double 12 is the third largest shopping festival in China. Taobao started the first Double 12 on December 12, 2012, with the purpose to promote small and medium C2C and O2O Taobao sellers. Like all of China’s online promotion festivals, Double 12 now includes most Chinese e-commerce platforms, such as […]

How Pinduoduo helps brands reach China’s low-tier city consumers
30Sep

How Pinduoduo helps brands reach China’s low-tier city consumers

Pinduoduo (PDD) was founded in 2015. After only 4 years, it became fourth largest internet company and the largest social e-commerce platform in China. Zheng Huang (Colin Huang), the founder of Pinduoduo, described it as a mixture of Costco and Disneyland, a combination of value-for-money and entertainment, in his 2018 letter to shareholders. Pinduoduo is […]

Daxue Talks transcript #30: How to sell on Pinduoduo’s cross-border platform
02Jan

Daxue Talks transcript #30: How to sell on Pinduoduo’s cross-border platform

Find here the Daxue Talks episode 30. Olivier Verot is sharing his thoughts about Pinduoduo’s cross-border platform and gives precious advice on how to leverage it for your business in China. Full transcript below: Interviewer: You are servicing clients in Pinduoduo cross-border e-commerce, what kind of platform is a Pinduoduo cross – border? Find out more […]

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting
08Feb

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting

The incredible popularity of instant messaging and online shopping in China, coupled with smartphone adoption, has greatly helped in making China become the largest social network and e-commerce market. As of 2018, it is estimated that the total social network users and digital buyers in China will reach 616.5 million and 800 million respectively. Under […]

[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape
29Nov

[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape

Matthieu David, founder of China Paradigm, interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform specialized in China’s e-commerce landscape. Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat’s other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to […]

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