Juhuasuan: the app that wants to give Pinduoduo a run for its money
China plays a leading role in the global e-commerce market. According to Statista, in 2021 almost half of the world’s e-commerce retail sales took place in China, with a sales value estimated to be more than US and Europe combined. These record-braker figures are possible due to the immense number of Chinese internet users, which […]
The ultimate guide to navigate the Chinese digital marketing ecosystem
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
Top 10 corporate charitable acts in China
There is no doubt that demand for charitable acts in China is huge. Officials from the Ministry of Civil Affairs stated that there are 70 million people in poverty in the rural areas of China, as well as 160 million “empty-nest” elderly and left-behind children who need help. Additionally, China frequently faces devastating natural disasters such as […]
Guide to Chinese e-commerce platforms: which platform is the best for your brands
Over the past three decades, the Chinese economy has experienced unprecedentedly rapid growth. Social progress, technological innovations, and increasing disposable personal incomes have shaped new shopping habits. A variety of e-commerce modes, like live-streaming e-commerce, social e-commerce, and cross-border e-commerce, have emerged in the market. Large Chinese e-commerce platforms, like Alibaba’s Taobao and JD.com, have […]
Awakening the dragon of rural consumption in China: How to tap into this Blue Ocean consumer base
The incredible popularity of Chinese short-video star Liziqi, who has 13.7 million subscribers on Youtube and 34 million on Douyin, has drawn the world’s attention to rural China. Viewers see the countryside in China as a fairyland, while Xinhuanet, China’s official press agency, described the rural market in China as a “gold mine” of consumption […]
Double 12 2020: Winners and a dying trend?
Behind Double 11 and 618, Double 12 is the third largest shopping festival in China. Taobao started the first Double 12 on December 12, 2012, with the purpose to promote small and medium C2C and O2O Taobao sellers. Like all of China’s online promotion festivals, Double 12 now includes most Chinese e-commerce platforms, such as […]
How Pinduoduo helps brands reach China’s low-tier city consumers
Pinduoduo (PDD) was founded in 2015. After only 4 years, it became fourth largest internet company and the largest social e-commerce platform in China. Zheng Huang (Colin Huang), the founder of Pinduoduo, described it as a mixture of Costco and Disneyland, a combination of value-for-money and entertainment, in his 2018 letter to shareholders. Pinduoduo is […]
Daxue Talks transcript #30: How to sell on Pinduoduo’s cross-border platform
Find here the Daxue Talks episode 30. Olivier Verot is sharing his thoughts about Pinduoduo’s cross-border platform and gives precious advice on how to leverage it for your business in China. Full transcript below: Interviewer: You are servicing clients in Pinduoduo cross-border e-commerce, what kind of platform is a Pinduoduo cross – border? Find out more […]
Daxue Talks 30: Understand Pinduoduo cross-border e-commerce in 5 minutes
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot brought his expertise about how global brands can practice Pinduoduo cross-border e-commerce. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: You are servicing clients on Pinduoduo cross-border e-commerce, what kind of platform is Pinduoduo […]
What you need to know to sell online in China
China is the world’s leading e-commerce market With more than 610 million digital consumers, China is currently the world’s leading e-commerce market. With such potential, it is not surprising that China has become the new goldmine for online retailers, local or international. In this article we outline the basic information to sell online in China. China cross-border […]