Top 5 online audio platforms in China: What drives the booming audio economy
Online audio refers to the audio content that is listened to through network or streaming media, which can also be downloaded to personal digital devices, thanks to the development of mobile internet. Online audio takes many forms including audiobooks, podcasts, network radio stations, voice live streaming, audio drama shows, interactive entertainment and so on. The […]
The Podcast market in China: a developing channel to reach consumers | Daxue Consulting
Given the omnipresence of smartphones in the lives of Chinese people, all multimedia content is now optimized for mobile. This is one of the factors that can first explain the growing success of podcasts. In 2018, the podcast market in China was considered to be worth 7 billion. But between cultural podcasts, language courses, talk-shows, […]