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Yum China’s weaving success through digitalization, localization, and CSR

Yum China holds a pivotal position in China’s F&B industry, being a key player with a diverse portfolio of well-established brands. The company, formerly known as Yum! Brands China Division, became independently listed on the New York Stock Exchange in 2016, under the ticker symbol YUMC, with its headquarters in Shanghai. As of February 8, […]

The premium bakery market in China begins to trickle into lower-tier cities

premium bakery market in China

China’s bakery sector has been expanding rapidly in recent years, underpinned by the country’s rising middle class, the ongoing Westernization of lifestyles and diets, and the increasing demand for convenient food. The baked goods market in China began to gain momentum in 1980 and boomed between 2000 and 2010. During this period, all kinds of foreign brands […]

Successful co-founders on how to scale a restaurant business in China by creating unique and adaptable restaurant brands: China Paradigm transcript #112 with Gennadii Bochkar and Chen Feng

Gennadii Bochkar and Chen Feng are co-founders of a chain of restaurant bars in China. Shanghai residents will be very familiar with some of their brands such as Bites & Brews, Blue Frog, Barbarian, and Nomad among others. Here, they offer insights into how to successfully scale a restaurant business in China. They don’t concentrate […]

China Paradigm 103: Creating 5 iconic restaurants in 3 different Asian cities

restaurant business in China

Run restaurants in Asia Matthieu David interviews Philippe Ricard, Founder of La Creperie in Asia. The restaurant business in Asia and all around the world took a big hit with the coronavirus outbreak. But there are some places that can survive anything. La Creperie is a well-established brand in China, Vietnam, and Hong Kong because […]

China Paradigm 54: Marketing French cuisine and wine in China

french restaurant in China

Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]

Podcast transcript #33: Behind the scenes of China’s healthy food market

China healthy food market

Find here the China paradigm episode 33. Learn more about how to run a business in China’s healthy food market and find all the details and additional links below. Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Benjamin Patin. […]