Podcast Transcript #75: Make full use of QR code for marketing in China
Find here the China Paradigm 75 where we, Daxue Consulting, interview season entrepreneurs in China. In this episode, we are with Benjamin Claeys to understand his entrepreneur journey in China, he is a pioneer in using QR code for marketing in China, and have set up several Chinese customer engagement platforms for innovative marketing. Full […]
Why China Market Research must Examine Culture
China has enormous geographical disparities and socioeconomic variations across its regions. Consumer preferences evolve rapidly and sometimes even erratically. These cultural considerations should be taken into account when conducting China market research. It poses unique challenges to dominant and maintain dominance in the Chinese market. For instance, Uber, the senior leaders of Uber did their […]
Podcast transcript #66: Broaden investment horizon: invest in retail technology startups in China
Find here the China Paradigm episode 66. Learn more about Max Peiro’s exceptional experience of investing in retail technology startups in China: he has brought the powerful SaaS solution for the Chinese retail market and helped the retail startups in their Series A funding round in China. Full transcript below: Matthieu David: Hello everyone. This is […]
Daxue Talks 13: Find a balance: online and offline presence in China
The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, learn the unique O2O business model features in China in 2019. Jump to the question: 0:45 Does the O2O business model have unique features in China compared to the West? What are they? Daxue […]
Podcast transcript #52: How retailers in China should prepare for the revolution of the industry
Find here the China paradigm episode 52. Learn more about Olivier Tollet’s story and how retailers in China need to prepare for the revolution of the industry. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue Consulting, a China market research company and its China marketing podcast, China Paradigm. […]
China Paradigm 66: China is an investment paradigm for tech companies
In this episode of China Paradigm, Max Peiro, CEO of Re-Hub and Sanpei Ventures, speaks with Matthieu David about retail innovation in China. In this episode, Max talks about how is retail business going for foreigners in China now and the market competition situation when Max brought startups to China. Max also mentioned sources he […]
AI in new retail in China: not just unmanned stores
The Chinese retail industry is reaping the benefits of China’s economic growth. But domestic e-commerce has become saturated and stagnant. The industry is now moving towards “New Retail” to find a new room to grow. The concept of new retail in China is the merge online and offline retail, eliminating the data boundaries between different […]
How the Chinese customer experience differs from the US| Daxue Consulting
Chinese Customer Experience Business in China has grown tremendously over the recent past, making it the envy of most of the traditional economic powerhouses such as the U.S. China’s digital market is breaking borders and records at every corner. But why does it seem so effortless for Chinese businesses to grow? Well, CX professionals attribute […]
ALDI opened its first two stores in Shanghai: highlight of China’s grocery retail market | Daxue Consulting
On 7 June, German discount retailer ALDI opened its first two pilot grocery stores in China. The Shanghai debut has caused huge responses among consumers, both online and offline. In order to have a sight of the first brick-and-mortar ALDI store in China, hundreds of Chinese people were waiting outside of the stores before the […]
Smart home experience stores in China: Experiential retail gaining popularity | Daxue Consulting
Smart home experience stores in China Smart homes seem to occupy modern Chinese households more than ever. Lots of manufacturers are seizing flow to develop all sorts of new science and smart home products in China for the smart home market. According to Statista, the revenue of smart home in China ranks second in the […]
China Paradigm 52: Choosing the right commercial property and real estate in China
In this episode of China Paradigm, Olivier Tollet, enterprise Director of Greater China at Cushman & Wakefield, speaks with Matthieu David about the perspectives of commercial property and real estate in China. Olivier Tollet talks about the service lines of Cushman & Wakefield, the difference between sales and financing of the company in China and […]
[Podcast] China Paradigm 47: How to improve your distribution strategy in China
Igor Temirov, the Strategy Development Manager of SPLAT Asia, shares his insights into how he organized the distribution strategy in China of Russian dental care products. In this episode of China Paradigm lead by Matthieu David, we learned how Temirov’s team localized in China, how they balance online and offline sales in China, and how […]