The pandemic and new trends have revitalized the dormant South Korean snack industry
The Korean snack market has recently taken off. In 2021, the size of the market was an estimated 3.7 trillion won (2.8 billion USD), up 4.5% from the previous year and it is expected to grow annually by 4.28% until 2027 This can be explained by the increasing number of people who enjoy snacking at […]
How Gen MZ is shifting South Korean drinking culture from after-work binges to comfortable night-ins
The South Korean drinking culture is shifting from a social activity to an at-home indulgence. In the past, many people gathered frequently – either to have dinner with friends, pay respect to ancestors during ancestral rituals, and build relationships with coworkers. However, during the Covid-19 pandemic, people have developed a new consumption pattern: they are […]
[Webinar] Korea Consumer Insights Webinar
To launch daxue consulting’s 10-year anniversary webinar series, we are sharing our first webinar on Korea market insights! Our Korea consumption trends report will be presented by our Korea research director, Min Chun, and our marketing director, Allison Malmsten. Register for our Korea consumption trends webinar Webinar agenda 0:00 Korea consumer insights, including demographics and […]
South Korea consumer trends report
After experiencing decades of rapid economic growth, South Korea has established itself as a trend-setting nation, with the Hallyu (Korea wave) spreading its pop-culture worldwide. This report on South Korea consumer trends covers three key industries of beauty, food and beverage, and travel, along with retail and digital trends that shape not only what, but […]
South Korea Travel Trends Report
The number of Korean travelers is returning to normalcy, but consumer habits will never be the same. From destinations, to lodging, and even the rise of online travel, this South Korea Travel Trends report exposes the up and coming trends. Download to learn: Key Stats: Tourism in South Korea is growing with the impact of […]
South Korea F&B market report
Covid-19 has reshuffled the cards in many industries and the Korean F&B market is no exception. With more and more of the population living alone and staying at home, industries such as snack, food delivery and HMR (Home Meal Replacement) are growing. Similar to Korea’s beauty market, the food and beverage market is the starting […]
South Korea beauty market report
As South Korea’s beauty market is a global trendsetter, understanding the Kbeauty market is not only useful in understanding Korean consumers, but also the global beauty consumer base. Our public research team deep dived into Korea’s beauty and skincare market and compiled our findings in this downloadable report. Download the Korean beauty consumer trends report […]
Natural skincare in South Korea vs China: Navigating two markets with totally different “clean beauty” concepts
Natural skincare is defined by products with ingredients that are all naturally derived, such as plant extracts or water-soluble chemicals from a mineral ore. The global natural skincare product market in 2021 was estimated at USD 6.7 billion (44.5 billion RMB) and is expected to reach USD 7.3 billion in 2022. A brand’s strategy to […]
Focus on Seoul National University in China
Seoul National University (SNU) was founded up in year 1946. It is state owned. For years, it ranked as the top university in all of South Korea, and is one of the top universities in Asia. In recent decades, it has achieved great development. Its motto is to ‘develop elites’, and its graduates can be […]