South Korea’s foodservice market: How consumers are reshaping the fast food sector
It is no secret that food plays a massive role in shaping the lives of many Koreans. Watching “Mukbang” (eating shows), attending “Hweshik” (company dining and drinking events), and having “Honbap” (eating alone), are common. While traditional Korean cuisine still occupies a significant portion of the culinary landscape, western influenced food is emerging in South […]