[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]
[Podcast] China paradigm #23: How tech companies can engage consumers in China
China Paradigm interviews Dmitry Shklyar, founder and CEO of Eastidea, a company that represents tech companies in the Chinese market. This episode explores how Eastidea assists tech companies with delivering their products to their targeted audience. Dmitry Shklyar explains how important it is to have relevant content that engages Chinese consumers and how to successfully […]
[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym
China Paradigm interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience of fitness to Shanghai. In this podcast we learn about the business model and how Move Shanghai makes profit and collaborates with venues, why this […]
The programmatic advertising landscape in China: how personal data and user portrait come into play
Programmatic advertising: started late yet is finding its way to thrive in China Programmatic advertising has paved its way in China’s advertising market, with rapidly growing market size and revenue. This article will be focusing more on real-time bidding (RTB), which is one of the methods to achieve programmatic ad buying, in order to provide […]
[Podcast] China paradigm #8: How can businesses keep up with China’s changing mobile scene?
In this episode of China paradigm, Matthieu David interviews Thomas Meyer, co-founder of Mobile Now Group. Thomas teaches us how businesses can keep up in China’s changing mobile scene, the best social commerce practices to do on WeChat, and some advice on getting to a good agreement with co-founding partners. Mobile Now Group has the […]