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China’s metaverse: The next frontier in retail

daxue consulting China's metaverse report

In 2021, the Chinese government set Metaverse technology development as an objective for the country’s economic growth. With government incentives and a strong interest from Chinese consumers, Chinese tech giants have aggressively invested in Metaverse technology and applications ever since. VR enhanced gaming is of course one of those applications, but those technologies apply far […]

DJI in China: from a small drone to a tech tycoon


The drone “empire” of DJI began in the dormitory of college student Wang Tao in 2006. As the founder of DJI, Wang Tao has been obsessed with studying Unmanned Aerial Vehicles (UAVs) all his life. After graduating from Hong Kong University of Science and Technology, he was determined to pursue his dream of moving DJI […]

Air conditioner market in China: The brands keeping China cool

Air conditioner market in China

According to the International Energy Agency, nearly two billion air conditioners (AC) are in use worldwide this year. This number will to increase to 5.5 billion by 2050 and China is going to drive the majority of the world’s demand. Indeed, China has boasted the fastest growth in space cooling energy consumption in the last […]

Light shows and drone advertising in China: The new era of offline advertising

In the past four years, the outdoor high-tech advertising market in China has grown at a compound annual growth rate of 18.2%, reaching 45.6 billion yuan in 2020. The development of technology, an increase in advertising space and forms, and audience contributed to the promotion of new advertising in China. New advertising is high tech […]

Huawei’s social experiment showering strangers with compliments

Huawei’s social experiment showering strangers with compliments

In its most recent campaign, Huawei is challenging China’s reserved culture by encouraging strangers at bus stops to exchange compliments through their Vision TVs. On 21st May 2021, Huawei released a commercial for its smart TV Vision V Series, 赞美始发站 Station of Compliments. But the commercial was no standard campaign; it was Huawei’s social experiment. […]

Huawei’s market strategy during a really, really rough year

Huawei's market strategy

For Huawei’s smartphone business, 2020 was particularly difficult. On the one hand, under the trade ban signed by the United States in 2019, Huawei’s smartphones sold overseas cannot be equipped with Google’s GMS (Google Mobile Service), which has seriously affected their overseas sales of smartphones. Even though the Chinese smartphone brand launched HMS (Huawei Mobile […]

China Paradigm transcript #90: Is the VR industry the next tech revolution in China?

VR industry in China

Find here the China paradigm episode 90. Learn Eloi Gerard‘s (CEO and co-founder of CrowsNest) story in China and find out all the details about the VR industry in China. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone. I am Matthieu […]

Daxue Talks transcript #53: Crypto currency lessons from China

crypto currency lessons from china

Crypto currency lessons from China In this episode of Daxue Talks Steve Hopkins, a China’s fintech specialist talks about the different crypto currency lessons from China. Full transcript below: Hi everyone, my name is Steve Hopkins. I’ve been operating within the Chinese fintech industry for the past several years, working at Chinese hedge funds, robo-advisors, crypto […]

Daxue Talks 53: What is driving Crypto currency innovation in China?

This episode features Stephen Hopkins, a China fintech expert, who shares his knowledge of China’s crypto currency scene. Hopkins exposes the main drivers behind crypto currency innovation in China and provides an insight into what other countries have learned from PRC’s cryptocurrency development. Jump to the questions: 1:10 Who is driving crypto currency innovation in […]