Gen Z emerges as a new advocate for Traditional Chinese Medicine
The emergence of Generation Z as vocal proponents of traditional Chinese medicine (TCM) is unmistakably evident across various digital platforms. Short videos featuring demonstrations of the “Eight Brocades” exercise have amassed over 30 million views, accompanied by an impressive 33,000 barrage comments. Moreover, the phenomenon of crowded massage departments in hospitals, predominantly filled with young […]
How Chinese people lose weight: Social listening exposes market demand
In 2019, one in five Chinese people were overweight. In combination with this statistic, the beauty standards in China are relatively unforgiving towards extra weight. As a result, China’s demand for weight loss is rising quickly. But to penetrate China’s weight loss market, the question is how do Chinese people lose weight? Chinese people are […]
TCM in marketing: meeting the demand for natural ingredients in beauty and personal care
Traditional Chinese medicine (TCM) is a healing approach that originated in China thousands of years ago. Chinese herbal medicine has a long historical tradition. Ancient herbology in China focused on potions whose function was part medicinal and part magical. In China today, traditional Chinese herbal medicine is used alongside conventional pharmaceutical treatment. Many brands have […]
The Traditional Chinese Medicine market: Boosted by COVID-19?
Traditional Chinese Medicine takes 30-40% of China’s pharmaceutical market The Chinese pharmaceutical market consist of biologics, generics, OTC drugs, and traditional Chinese medicine. The traditional Chinese medicine market comprises about 30-40% of drug sales in China. It also displays more rapid growth than other segments of the pharmaceutical market in China. Yangtze River Pharmaceutical Group, […]
China Paradigm 70: Selling health supplements in China, a promising market
In this episode of China Paradigm, Laurent Cibot, CEO of Imported Health Supplements Division at OMEY Group, speaks with Matthieu David-Experton about selling health supplements in China. In this China business vlog, Laurent talks about what does he do in the health care industry and his experience in dealing with industry regulations. He also mentioned […]
Top 5 TCM Brands in China
Top 5 TCM Brands in China While westernization is growing and getting more important in China, there is still room for traditional market in China. Traditional Chinese Medicine are one of these markets which show positive evolution and great potential in the very near future. According to market research from the China’s National Bureau of […]