Why the next stage of Chinese virtual influencers is body positivity

daxue-consulting-virtua-idol-body-positivity

A virtual influencer is an AI-generated fictional character that brands in China have been using in place of human Key Opinion Leaders (KOLs) for a variety of marketing-related activities. Their flawless evergreen youth and ability to be controlled is highly desirable as often a human KOL’s actions or political comments can lead companies to face […]

How brands adapted their marketing strategy to improve customer experience in China

Customer experience in China is defined by an exceptional level of after-sales services and sophisticated loyalty programs that are integrated into both e-commerce channels and social media. WeChat has long been the main channel for customer experience and retention in China. Customers can learn about brands’ events and new releases through WeChat mini-programs, public accounts, […]

Watch virtual idol Ling do aerial ski tricks in this Zhixuan TVC

Daxue Consulting - zhixuan's campaign - Qiu and Ling

On February 5th, 2022, in celebration of the Beijing Olympic Games, Yili’s (伊利, one of China’s dairy giants) sub-brand, Zhixuan (植选, directly translated to “Plant Select”) released a video, “Beijing’s Rhythm of the Winter Olympics” (京韵冬奥), fusing the characteristics of traditional Chinese cultures, in collaboration with Qiu Jirong (裘继戎, a famous Peking Opera artist) and […]

Metahumans in China: The next frontier of KOL marketing

Metahumans in China

The term “Metahuman” first appeared in the DC comics universe and used to refer to “human beings with superpowers”. Now, the term is used to describe super-realistic digital humans, the most realistic form of virtual influencers. With the development of technology, the 3D sphere included digital simulation which is very close to a real person. In […]

Chinese Digital Marketing Ecosystem in 2021

China's digital marketing ecosystem in 2021

This article on Chinese digital marketing ecosystem in 2021 was published in the 2021 spring edition of the German Chamber Ticker, download the Ticker Magazine here! The events of 2020 did not change the trajectory of Chinese e-commerce, but rather accelerated the country’s consumption to a digital future that was, sooner or later, inevitable. As we […]